How can you effectively navigate the bustling world of K-12 education leaders without getting overwhelmed? Join us for a 30-minute interactive session, where we’ll dissect the art and science of connecting with district administrators, school officials, and educators through social media and other channels, delivering content that not only resonates but also elevates engagement with your brand.
Based on tangible examples and tried-and-true strategies, we will cover:
- Current trending topics that captivate K-12 leaders and educators
- Content styles and formats that truly engage (and those that miss the mark)
- A breakdown of the demographics active in the K-12 social media landscape—and their usage habits
- Practical tips for honing in on your audience, optimizing posts, and igniting meaningful discussions
Bring your inquiries; we’ll dedicate some time to a rapid-fire Q&A segment.
Speakers
Marina Whiteleather
Director of Social Media & Audience Engagement,
Education Week
Marina Whiteleather spearheads the strategic direction for paid and organic social media efforts, as well as audience engagement for Education Week. Her extensive background in social media and digital marketing spans across advertising firms and television networks before she took charge of EdWeek’s social media endeavors.
Robyn Miller-Tarnoff
Assistant Director of Communication and Content Marketing,
Education Week
Robyn Miller-Tarnoff crafts strategic messaging and content tailored to engage both B2C and B2B audiences, overseeing the organization’s presence at key industry events. With over a decade of experience steering national campaigns and forging strategic alliances for nonprofits and corporations alike, her expertise is invaluable.
Following the webinar, all participants registered and who attend for at least 53 minutes will be eligible for Certificates of Completion, certifying 1 hour of Professional Development credit. To ensure applicability, educators are encouraged to confirm with their school, district, or state administrators that the content meets their professional development requirements prior to attending.
Education Week retains full editorial oversight over the selection of guests and content for this virtual event.
References to any products or services during this webinar do not imply endorsement by Education Week or Editorial Projects in Education.
A transcript will be accessible for download within five business days post-event.
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