Friday, 10 Oct 2025
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA
logo logo
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
  • 🔥
  • Trump
  • VIDEO
  • House
  • White
  • ScienceAlert
  • Trumps
  • Watch
  • man
  • Health
  • Season
Font ResizerAa
American FocusAmerican Focus
Search
  • World
  • Politics
  • Crime
  • Economy
  • Tech & Science
  • Sports
  • Entertainment
  • More
    • Education
    • Celebrities
    • Culture and Arts
    • Environment
    • Health and Wellness
    • Lifestyle
Follow US
© 2024 americanfocus.online – All Rights Reserved.
American Focus > Blog > Entertainment > India’s JioStar Pours $10 Billion Into Content as Streaming Heats Up
Entertainment

India’s JioStar Pours $10 Billion Into Content as Streaming Heats Up

Last updated: May 4, 2025 12:45 am
Share
India’s JioStar Pours  Billion Into Content as Streaming Heats Up
SHARE

India’s media giant JioStar is making waves in the industry with its bold content investment strategy. Vice Chair Uday Shankar recently announced that the company is set to double its programming budget to approximately $3.6 billion this year, with plans to further increase spending in 2026.

Speaking at Mumbai’s World Audio Visual Entertainment Summit (WAVES), Shankar emphasized the immense growth potential of India’s media market. He revealed that in 2024, JioStar spent $3 billion on content, a number that increased to $3.6 billion in 2025. The company is projected to spend over $3.8-4.1 billion on content in the coming year, totaling more than $10 billion over three years.

Following the merger of Reliance’s Jio platforms with Disney’s Indian assets, JioStar has seen significant growth in both its traditional pay TV and streaming businesses. With half a billion platform visitors, the company has defied industry skeptics, although specific subscriber numbers remain undisclosed.

Shankar highlighted the importance of affordability in the Indian market, noting that catering to a larger audience requires keeping pricing strategies accessible. He credited India’s media growth to price sensitivity, emphasizing the need for companies to prioritize affordability in their strategies.

In terms of innovation, Shankar criticized global media companies for failing to evolve monetization models. He urged companies to pursue deeper distribution and develop content tailored to Indian audiences to capitalize on the country’s $30 billion video entertainment market, which he believes could double in size within five years.

Addressing challenges in India’s theatrical market, Shankar noted the contrasting performance of the Hindi-language Bollywood industry compared to the thriving southern Indian film industries. He attributed this disparity to a lack of content evolution in the north to align with changing audience preferences.

See also  Gregg Wallace's 'Celebrity MasterChef' Replacement Named as Grace Dent

Looking ahead, Shankar advised regulators to avoid standardizing regulations across different platforms, as this could stifle innovation and diminish the value in both traditional and digital media businesses. He emphasized the need for continued differentiation to drive growth and meet the evolving needs of consumers.

In conclusion, JioStar’s aggressive content investment strategy reflects its commitment to driving growth and innovation in India’s dynamic media landscape. As the company continues to expand its reach and offerings, it remains at the forefront of shaping the future of entertainment in the country.

TAGGED:billionContentHeatsIndiasJioStarpoursStreaming
Share This Article
Twitter Email Copy Link Print
Previous Article WAR ROOM: ‘If They Steal the Election in 2028, They Will Put Trump in Prison’ – With Coup d’Etat Updates from Brazil, France, Germany, South Korea, and the Vatican | WAR ROOM: ‘If They Steal the Election in 2028, They Will Put Trump in Prison’ – With Coup d’Etat Updates from Brazil, France, Germany, South Korea, and the Vatican |
Next Article “Simply not good enough” – Pundit sends strong Mikel Arteta warning to Arsenal after Bournemouth loss “Simply not good enough” – Pundit sends strong Mikel Arteta warning to Arsenal after Bournemouth loss
Leave a comment

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Popular Posts

A Success in Safety and Growth

Greystone Capital Management, an investment management company, has recently released its second-quarter 2025 investor letter.…

August 5, 2025

LeBron, Bronny James play together in Lakers season opener; first father-son duo to share court in NBA history

The Los Angeles Lakers kicked off their 2024-25 season with a historic moment as LeBron…

October 23, 2024

20 Best Foundation, According to Pro Makeup Artists and Vogue Editors

Ilia's True Skin Serum Foundation is a game-changer for those with sensitive skin. This foundation…

June 10, 2025

People who are autistic and transgender/gender diverse have poorer health and health care, study finds

The University of Cambridge recently conducted a groundbreaking study that sheds light on the challenges…

January 20, 2025

MSNBC Host Tears Apart Right-Wing DEI Obsession With Brutal Reality Check

MSNBC host Ali Velshi criticized conservatives for blaming diversity, equity, and inclusion initiatives for the…

February 2, 2025

You Might Also Like

Lana Condor Joins ‘Elsbeth’ as Season 3 Guest Star (EXCLUSIVE)
Entertainment

Lana Condor Joins ‘Elsbeth’ as Season 3 Guest Star (EXCLUSIVE)

October 10, 2025
Katie Porter Allegedly Called Ex-Husband "F—ing Idiot," Dumped Hot Mashed Potatoes on Him
Entertainment

Katie Porter Allegedly Called Ex-Husband "F—ing Idiot," Dumped Hot Mashed Potatoes on Him

October 10, 2025
19 Classy Fall Dresses That Have Thousands of Five-Star Ratings
Entertainment

19 Classy Fall Dresses That Have Thousands of Five-Star Ratings

October 10, 2025
‘Real Housewives’ Star Wendy Osefo Indicted for Fraud; Bravo Pulls Her ‘Wife Swap’ Episode in Response
Entertainment

‘Real Housewives’ Star Wendy Osefo Indicted for Fraud; Bravo Pulls Her ‘Wife Swap’ Episode in Response

October 10, 2025
logo logo
Facebook Twitter Youtube

About US


Explore global affairs, political insights, and linguistic origins. Stay informed with our comprehensive coverage of world news, politics, and Lifestyle.

Top Categories
  • Crime
  • Environment
  • Sports
  • Tech and Science
Usefull Links
  • Contact
  • Privacy Policy
  • Terms & Conditions
  • DMCA

© 2024 americanfocus.online –  All Rights Reserved.

Welcome Back!

Sign in to your account

Lost your password?