Snabbit Secures $30 Million in Funding to Expand On-Demand Home Help Services
India’s growing demand for instant convenience has extended beyond food and grocery delivery to include house help services. This shift has proven beneficial for Snabbit, an on-demand home-help startup, which recently raised $30 million in new funding, increasing its valuation to $180 million from $80 million just five months ago.
The Series C round, entirely in equity, marks Snabbit’s third fundraising effort in nine months. The funding was led by Bertelsmann India Investments, with participation from existing investors Lightspeed, Elevation Capital, and Nexus Venture Partners. With this latest infusion, Snabbit’s total funding now stands at $55 million.
Snabbit has experienced a significant surge in activity, with daily bookings growing from about 1,000 jobs in May to over 10,000 currently. The company has surpassed 300,000 total orders as of October, according to founder and CEO Aayush Agarwal.
Established in 2024, Snabbit offers a variety of on-demand home services for urban households, including cleaning, dishwashing, laundry, and kitchen prep. The startup operates through a network of 5,000 women-led experts stationed in dense residential areas, ensuring service within 10 minutes of booking.
Currently serving 40 micro markets across Mumbai, Bengaluru, Gurugram, Noida, and Pune, Snabbit aims to expand its presence in these cities and plans to enter Hyderabad, Chennai, Delhi, and Kolkata in the near future.
With a customer base of over 300,000, up from 25,000 in May, Snabbit anticipates adding another 100,000 users in the coming month. The majority of its customers are individuals aged 30 to 40, including bachelors and working professionals.
Some of Snabbit’s clientele prefer ad hoc solutions over full-time house help, contributing to the platform’s success. Agarwal emphasized the startup’s focus on optimizing the service model for efficiency rather than merely transitioning offline operations online.
Snabbit reports a retention rate of 30–35% and projects annual recurring revenue to reach $11 million this month. The startup boasts a customer acquisition cost below ₹500 (approximately $6).
Services offered by Snabbit are priced around ₹150 (about $2) per hour, with an average ticket size of ₹240 (roughly $3). Workers on the platform earn between ₹25,000–₹30,000 (approximately $284–$340) per month based on their working hours.
Snabbit has reduced the average walking distance between jobs for its workers from 300 meters to 250 meters, allowing them more time to serve customers effectively.
While Snabbit faces competition from other on-demand home service providers like Urban Company, Broomees, and Pronto in India, the startup remains focused on dominating micro markets. Agarwal believes Snabbit’s strategy of building depth in specific areas gives it an edge over broader-reaching competitors.
The latest funding injection will enable Snabbit to enhance its presence and venture into high-frequency service categories such as cooking, child care, and elderly care.
