A$AP Rocky’s AWGE brand showcased its second collection in Paris at the Temple de l’Etoile, with a star-studded front row featuring A$AP Nast, Yasiin Bey, and Fear of God’s Jerry Lorenzo. The event was a spectacle, with security personnel sporting AWGE logos and automatic rifles at the entrance. The show started fashionably late, with Rihanna making a grand entrance carrying baby Riot and a Dior tote.
The collection, titled “Obligatory Fashion,” challenged societal norms by exploring how clothing can be used to categorize and control individuals. Rocky explained that people often make assumptions based on what others wear, turning fashion into a form of uniformity. The runway looks ranged from casual tracksuits to tailored suits adorned with court documents, illustrating Rocky’s unique perspective on fashion. He emphasized the individuality and artistry behind each piece.
The set design was a nod to Rocky’s recent court case, with a judge presiding over a runway lined with metal detector security gates. The atmosphere resembled a courthouse, complete with a projection of gangsters and the American flag on the church ceiling. This subtle reference added depth to the show, prompting discussion among attendees.
In addition to the collection, Rocky teased upcoming collaborations with PUMA, featuring innovative sneaker designs and sunglasses created with Ray-Ban. Fans can expect a pop-up sample sale in Le Marais, although entry may be exclusive. Rocky expressed his ambition to continue showcasing AWGE in Paris, aiming for the top while maintaining humility and authenticity.
Overall, the AWGE show in Paris was a blend of art, fashion, and social commentary, showcasing Rocky’s creative vision and determination to push boundaries. The event left a lasting impression on attendees and hinted at exciting future endeavors for the brand.
