The emerging details about Apple’s inaugural foldable phone, the iPhone Ultra, suggest a significantly distinct strategy.
Renowned YouTuber Unboxed Therapy recently featured a dummy model of the iPhone Ultra, providing an early glimpse into Apple’s anticipated foldable smartphone.
For those unfamiliar with dummy units, they are typically unofficial yet mostly accurate replicas based on dimensions shared by manufacturers with industry partners, such as factories and accessory makers, prior to a product’s release.
Thus, while it is not guaranteed that this iPhone Ultra dummy will precisely mirror the final product, it is highly likely to be close.
Not so weirdly wide
In the hands-on video, host Lewis Hilsenteger describes the peculiar feel of the iPhone Ultra when held, especially when closed.
Hilsenteger attributes this unusual sensation to its short and wide “passport shape,” which differs from the dimensions of other foldables and most standard smartphones.
However, much like other seemingly unconventional design choices by Apple over the years, this could be seen as a deliberate feature rather than a flaw.
It might signify a core difference in Apple’s strategy compared to other foldable phone makers, similar to the path once explored by Microsoft’s now-defunct Surface Neo.
While companies like Samsung, Google, and Honor focus on expanding a smartphone, Apple seems to aim at creating a portable tablet with integrated smartphone features.
Luke Baker
Foldable foibles
When using foldable phones like the Samsung Galaxy Z Fold 7 or Google Pixel 10 Pro Fold for extended periods, I often find myself using them mainly as regular phones.
The full screen is typically expanded only for specific activities, such as prolonged web browsing or certain games. In my opinion, it’s an ideal way to enjoy games like Slay the Spire, justifying the £1,800 expense for some users.
While the inner display is beneficial for multitasking and improving text readability, its square shape can detract from video viewing and affects some third-party apps.
Luke Baker
On the other hand, Apple appears to encourage users to use the iPhone Ultra primarily in its unfolded state, or at least equally as much as its robust external screen. The dimensions of the internal screen play a crucial role here.
When unfolded, the larger screen might adopt the same 4:3 aspect ratio as the popular iPad line. Apple’s strong position in the tablet market is supported by a robust iPadOS UI, offering almost desktop-like features and a superior app ecosystem optimized for tablets.
The iPhone Ultra is set to make this unique tablet experience more portable than ever, even more so than the iPad mini. It could potentially be the most efficient foldable for productivity on the go.
Upon release, it will boast a comprehensive App Store filled with apps tailored for the 4:3 screen, enhancing video and gaming experiences, despite the presence of thick borders.
Dominik Tomaszewski / Foundry
Apple vs Samsung (again)
Samsung is reportedly gearing up to introduce the Galaxy Z Fold 8 Wide, seemingly as a strategic move to counter the iPhone Ultra, rather than out of shared design philosophy with Apple.
Despite potentially offering superior hardware, Samsung might not match Apple’s debut effort. Samsung’s tablets typically do not use the 4:3 aspect ratio, complicating a seamless transition.
Moreover, Android’s core operating system is not as finely tuned for tablets, nor does it offer an extensive library of well-adapted apps.
Some might question Apple’s choice of a uniquely shaped smartphone in the iPhone Ultra, considering it a possible misstep from a company perceived as struggling with innovation.
Yet, with the iPhone Ultra, Apple seems to be aiming for a unique offering, setting it apart from competitors. This distinct approach is something to look forward to.
For further insights into Apple’s upcoming foldable, here’s everything known about the iPhone Ultra so far.
