Fremantle Extends Partnership with Jamie Oliver Group
Fremantle has recently announced a new five-year agreement with the Jamie Oliver Group, building upon their partnership that began back in 2002. This extended deal covers worldwide rights for TV distribution, AVOD, FAST, and digital platforms for Jamie Oliver’s extensive content library.
Jamie Oliver’s content has been performing exceptionally well across various platforms, attracting over seven million U.S. viewers who have collectively streamed over 15 million hours of his shows. Fremantle currently manages distribution for 83 of Oliver’s series and formats, catering to over 100 clients globally.
The Jamie Oliver Channel, which was recognized as the FAST Channel of the Year in 2023, has established a strong presence on 14 distribution platforms, including Pluto TV and Roku. The channel has exclusive partnerships with Samsung TV in the U.K., Germany, and Nordic regions.
Building on the success of launching Oliver’s TV library on YouTube in the U.S., Fremantle has plans to further expand the chef’s digital footprint to connect with new audiences.
Bob McCourt, the chief operating officer of commercial and international at Fremantle, expressed pride in the longstanding partnership with Jamie Oliver, emphasizing the excitement about continuing to broaden their offerings across various platforms.
Zoe Collins, managing director of Jamie Oliver Group, shared the goal of elevating Jamie’s profile in key territories through multiple customer touchpoints as part of their partnership with Fremantle.
This agreement further enriches Fremantle’s FAST channel portfolio, which encompasses 25 channels across 23 platforms in 20 countries, featuring popular properties like “The Price Is Right,” “Baywatch,” and “Family Feud,” with over 1 billion hours of content streamed on its FAST channels.
Earlier this year, Tastemade, an independent media company, acquired six lifestyle series starring Jamie Oliver for the U.S. market through a collaborative effort with Fremantle, as reported by Variety.
