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American Focus > Blog > Culture and Arts > Jeffrey Gibson Records the Land’s Heartbeat in NYC Projections
Culture and Arts

Jeffrey Gibson Records the Land’s Heartbeat in NYC Projections

Last updated: September 25, 2024 3:37 am
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Jeffrey Gibson Records the Land’s Heartbeat in NYC Projections
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Artist Jeffrey Gibson’s latest project, “The Spirits Are Laughing” (2021), made its debut at Brooklyn arts organization Pioneer Works, captivating audiences with a prismatic projection that highlighted the interconnectedness of water, land, sky, animals, and people. The 11-minute silent animation, created by graphic designer Zach Reich, featured phrases like “please take care of me,” “i have always been here,” and “we breathe the same air” against a rainbow gradient backdrop. This display aimed to underscore the earth as a living entity with deeply rooted memories.

The project is part of an ongoing public art installation series across New York City, timed to coincide with Climate Week NYC. The collaboration between Dumbo Projection Project, media company Orange Barrel Media, Shore Art Advisory, and the Illuminator art collective is supported by philanthropy organization Emerson Collective, founded by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs. The display will travel to Madison Square in Manhattan until September 29, following previous showings at locations like Columbus Circle, Union Square, and the Brooklyn Academy of Music.

Gibson, a Choctaw-Cherokee artist, explained that this project builds on a previous work presented at the 2021 Hudson Eye arts festival. Working with Reich on the animation, Gibson aimed to create a “heartbeat” that is both “seductive and calming” for viewers. He noted that this iteration of the project is “radically different” from its predecessor, as it allows audiences to engage with the work in a new way.

The project has already been displayed at various locations, including the High Line, Little Island park, Brooklyn Academy of Music, and 30 Rockefeller Plaza. Gibson expressed excitement about the upcoming display at the Brooklyn Bridge, scheduled for Thursday, which will coincide with a dual-projection in Kimlau Square. Additionally, the project will travel to the Ford Foundation Center for Social Justice, Emerson Collective’s headquarters at 130 Prince Street, and Grand Army Plaza, offering audiences multiple opportunities to experience the immersive installation.

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Overall, “The Spirits Are Laughing” (2021) aims to create a unique and engaging experience for viewers, using scale, color, projections, and nighttime settings to draw attention to the interconnectedness of nature and humanity. Through this project, Gibson invites audiences to reflect on their relationship with the environment and the importance of caring for the earth. The projections for “The Spirits Are Laughing” run from dusk at 7:30pm to 10pm, creating a mesmerizing display of art and storytelling in Manhattan’s Columbus Circle. The installation, which features digital signs, a large billboard display at Citi Field stadium in Queens, and electronic kiosks in various cities across the country, aims to convey a powerful message about the interconnectedness of all living beings.

Artist Sanford Biggers, the mastermind behind the project, explained that the artwork is a reflection of the symbiotic relationship between humanity and the natural world. “In its totality, it’s really about seeing the life around you as being equal to the way that you view your own life or the people who love you,” Gibson said. He emphasized the importance of recognizing the land as a provider, despite the destruction that humans often inflict upon it.

The intricate projections and imagery serve as a reminder of the beauty and resilience of the earth, encouraging viewers to appreciate and protect the environment. The artwork invites audiences to contemplate their connection to nature and the impact of their actions on the planet.

The display at Columbus Circle is just one part of a larger project that spans multiple cities, bringing the message of environmental stewardship to a wider audience. By showcasing the artwork in various locations, Biggers hopes to spark conversations and inspire change on a global scale.

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Overall, “The Spirits Are Laughing” is a thought-provoking and visually stunning experience that challenges viewers to consider their relationship with the natural world. Through its innovative use of technology and artistry, the installation encourages reflection, dialogue, and action towards a more sustainable future. The world of fashion is constantly evolving, with new trends and styles emerging every season. From bold prints to minimalist designs, there is something for everyone in the ever-changing landscape of fashion.

One of the latest trends to make a splash in the fashion world is the rise of sustainable and eco-friendly clothing. With a growing awareness of the impact that the fashion industry has on the environment, more and more designers are turning to sustainable materials and production methods to create their collections.

Sustainable fashion is not just a passing fad – it is a movement that is here to stay. From organic cotton and bamboo fibres to recycled materials and plant-based dyes, there are endless options for creating stylish and eco-conscious clothing. Designers are also embracing ethical practices such as fair trade and supporting local artisans to ensure that their clothing is not only environmentally friendly, but also socially responsible.

In addition to using sustainable materials, many designers are also rethinking the way clothing is made. Slow fashion, a movement that focuses on creating high-quality, timeless pieces that are meant to last, is gaining popularity as an alternative to fast fashion. By investing in well-made, durable clothing, consumers can reduce their environmental impact and support a more sustainable fashion industry.

But sustainable fashion is not just for high-end designers – there are plenty of affordable and accessible options for those looking to make more eco-friendly choices in their wardrobe. From thrift stores and vintage shops to sustainable clothing brands and online retailers, there are plenty of ways to shop sustainably without breaking the bank.

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Ultimately, the rise of sustainable fashion is a positive step towards creating a more ethical and environmentally conscious fashion industry. By choosing to support brands that prioritize sustainability and ethical practices, consumers can make a meaningful impact on the world around them. So why not embrace the trend and make a stylish statement with sustainable fashion?

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