Artist Jeffrey Gibson’s latest project, “The Spirits Are Laughing” (2021), made its debut at Brooklyn arts organization Pioneer Works, captivating audiences with a prismatic projection that highlighted the interconnectedness of water, land, sky, animals, and people. The 11-minute silent animation, created by graphic designer Zach Reich, featured phrases like “please take care of me,” “i have always been here,” and “we breathe the same air” against a rainbow gradient backdrop. This display aimed to underscore the earth as a living entity with deeply rooted memories.
The project is part of an ongoing public art installation series across New York City, timed to coincide with Climate Week NYC. The collaboration between Dumbo Projection Project, media company Orange Barrel Media, Shore Art Advisory, and the Illuminator art collective is supported by philanthropy organization Emerson Collective, founded by Laurene Powell Jobs, the widow of Apple co-founder Steve Jobs. The display will travel to Madison Square in Manhattan until September 29, following previous showings at locations like Columbus Circle, Union Square, and the Brooklyn Academy of Music.
Gibson, a Choctaw-Cherokee artist, explained that this project builds on a previous work presented at the 2021 Hudson Eye arts festival. Working with Reich on the animation, Gibson aimed to create a “heartbeat” that is both “seductive and calming” for viewers. He noted that this iteration of the project is “radically different” from its predecessor, as it allows audiences to engage with the work in a new way.
The project has already been displayed at various locations, including the High Line, Little Island park, Brooklyn Academy of Music, and 30 Rockefeller Plaza. Gibson expressed excitement about the upcoming display at the Brooklyn Bridge, scheduled for Thursday, which will coincide with a dual-projection in Kimlau Square. Additionally, the project will travel to the Ford Foundation Center for Social Justice, Emerson Collective’s headquarters at 130 Prince Street, and Grand Army Plaza, offering audiences multiple opportunities to experience the immersive installation.
Overall, “The Spirits Are Laughing” (2021) aims to create a unique and engaging experience for viewers, using scale, color, projections, and nighttime settings to draw attention to the interconnectedness of nature and humanity. Through this project, Gibson invites audiences to reflect on their relationship with the environment and the importance of caring for the earth. The projections for “The Spirits Are Laughing” run from dusk at 7:30pm to 10pm, creating a mesmerizing display of art and storytelling in Manhattan’s Columbus Circle. The installation, which features digital signs, a large billboard display at Citi Field stadium in Queens, and electronic kiosks in various cities across the country, aims to convey a powerful message about the interconnectedness of all living beings.
Artist Sanford Biggers, the mastermind behind the project, explained that the artwork is a reflection of the symbiotic relationship between humanity and the natural world. “In its totality, it’s really about seeing the life around you as being equal to the way that you view your own life or the people who love you,” Gibson said. He emphasized the importance of recognizing the land as a provider, despite the destruction that humans often inflict upon it.
The intricate projections and imagery serve as a reminder of the beauty and resilience of the earth, encouraging viewers to appreciate and protect the environment. The artwork invites audiences to contemplate their connection to nature and the impact of their actions on the planet.
The display at Columbus Circle is just one part of a larger project that spans multiple cities, bringing the message of environmental stewardship to a wider audience. By showcasing the artwork in various locations, Biggers hopes to spark conversations and inspire change on a global scale.
Overall, “The Spirits Are Laughing” is a thought-provoking and visually stunning experience that challenges viewers to consider their relationship with the natural world. Through its innovative use of technology and artistry, the installation encourages reflection, dialogue, and action towards a more sustainable future. The world of fashion is constantly evolving, with new trends and styles emerging every season. From bold prints to minimalist designs, there is something for everyone in the ever-changing landscape of fashion.
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