A successful rehearsal is key to ensuring that everything runs smoothly before the curtains rise. For renowned choreographer and dancer Julio Cesar Soto Renteria, his focus is on infusing Latin influences into commercial spaces while maintaining the essence of the music and storytelling. This dedication to his craft is evident in the results he produces, showcasing a unique style that reflects his growth and artistry.
Growing up in Mexico City provided Renteria with a solid foundation in dance before he made the move to Los Angeles. He describes his commitment to dance as a lifelong journey filled with intense training and practical experience. This background has shaped his approach, emphasizing musicality, precise footwork, and stage presence while incorporating Latin rhythms seamlessly into his choreography for commercial projects. This attention to detail sets him apart in a competitive industry where Latin movement is often diluted or misrepresented.
One of the challenges Renteria set out to address was the lack of authentic Latin representation in mainstream dance. In a city like Los Angeles, where trends change rapidly, he saw the need for choreography that not only honored Latin styles but also translated well on stage and screen. By creating routines that balance cultural integrity with practical considerations like casting and performance constraints, Renteria has carved out a niche for himself in the industry, demonstrating that Latin-forward work can thrive in commercial settings.
His body of work spans across various platforms, from live performances to digital projects. Collaborations with artists like ThalÃa and Rich The Kid showcase his versatility in adapting Latin movements to different genres and scales of production while maintaining cultural authenticity. Each project is a testament to his ability to bridge the gap between traditional Latin dance and contemporary commercial dance, resulting in visually striking and emotionally resonant performances.
Renteria’s choreography process is systematic yet flexible, allowing for creative exploration while ensuring clarity and consistency. Starting with a rhythmic framework, he meticulously maps out each section of the routine, paying attention to spatial dynamics, group interactions, and storytelling nuances. This structured approach not only enhances the performance quality but also serves as a valuable learning tool for aspiring dancers under his mentorship.
In his approach to choreography, Renteria emphasizes the importance of serving the music and community through dance. By focusing on details like timing, breath, and intention, he aims to create performances that feel grounded and authentic across diverse platforms. His dedication to preserving the essence of Latin dance while adapting it for contemporary audiences sets a standard for the next generation of dancers and choreographers.
Renteria’s work comes to life through dynamic movements that blend traditional Latin rhythms with modern flair. From intricate footwork to expressive gestures, his choreography captures the essence of Latin dance while resonating with audiences in commercial settings. This fusion of technical precision and cultural authenticity is what drives his artistic vision forward, paving the way for future collaborations and opportunities.
Looking ahead, Renteria remains driven by a combination of patience and ambition. His aspirations for larger platforms, more collaborations, and widespread teaching opportunities are fueled by a desire to uplift Latin dancers and showcase their talent on a global stage. By staying true to his roots and maintaining a focus on excellence in his craft, Renteria is poised to make a lasting impact on the dance world, ensuring that Latin-forward projects continue to shine with confidence and authenticity.

