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American Focus > Blog > Health and Wellness > Key Medicare Advantage player pivots from artery testing to bitcoin
Health and Wellness

Key Medicare Advantage player pivots from artery testing to bitcoin

Last updated: June 24, 2025 2:33 am
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Key Medicare Advantage player pivots from artery testing to bitcoin
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Semler Scientific, a company known for marketing a device called QuantaFlo that detects artery blockages in older Americans, recently made a surprising announcement during its earnings call. The company’s chairman, Eric Semler, declared that they are now a “bitcoin-first company” after making a significant purchase of the cryptocurrency. This move has positioned Semler as the fourth-largest bitcoin treasury in the United States.

The shift towards digital currency speculation marks a departure from Semler’s traditional focus on artery health. The company’s partnership with major health insurers, such as UnitedHealth Group, was initially driven by a shared goal of early detection and prevention of artery disease. The use of QuantaFlo was intended to reduce the risk of amputation and premature death associated with the condition. However, as federal funding for these initiatives dwindled, Semler’s commitment to community health also waned.

The sudden pivot to bitcoin raises questions about Semler’s motivations in the healthcare industry. It suggests that their involvement with health insurers may have been more financially driven than rooted in a genuine commitment to improving patient outcomes. Despite the success of QuantaFlo in detecting artery blockages, the allure of digital currency investments seems to have overshadowed their original mission.

As Semler embraces its new identity as a bitcoin-first company, it remains to be seen how this shift will impact their healthcare initiatives. Will the focus on cryptocurrency detract from their efforts to combat artery disease, or will it open up new opportunities for innovation in both the financial and healthcare sectors? Only time will tell how Semler’s bold move into the world of bitcoin will shape the future of the company and its impact on patient care.

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