LabelTec, a prominent converter in the US, has recently made headlines by becoming the first company in the country to install a cutting-edge ROTOCON RFP flexographic press. This move not only signifies a significant milestone for LabelTec but also marks a strategic expansion for ROTOCON USA in the competitive North American market.
Working closely with Rotocon USA, LabelTec made the decision to replace their older flexographic machinery with a state-of-the-art servo-driven ROTOCON RFP system. This new press is equipped with automatic pre-register and registration controls, offering advanced features that are designed to enhance operating efficiency, reduce setup times, improve repeatability, and deliver more consistent print output.
Jeff Haddad, the national sales director at Rotocon USA, shared insights into this partnership, stating, “Our goal was to remove the financial barrier to modernization for LabelTec. By accepting their existing equipment as a trade-in, we were able to facilitate a smooth transition to a fully servo-driven flexographic press with automatic pre-register and automatic registration, all without disrupting their cash flow.”
The installation of the ROTOCON RFP press is expected to bring about significant operational gains for LabelTec. Colin Luscombe, the quality control manager at LabelTec, expressed his enthusiasm for the upgrade, noting that the move to a fully servo-driven platform with automatic pre-register and registration will be a major leap forward for the company. Luscombe added, “Setup times will be shorter, adjustments more precise, and the press will provide our team with a higher level of confidence during press checks and repeat jobs.”
In addition to the advanced technology offered by ROTOCON, the seamless management and execution of the project played a crucial role in LabelTec’s decision to partner with Rotocon USA. The transaction was organized as a turnkey package, designed to minimize disruption and reduce capital exposure for the converter.
Furthermore, Rotocon USA’s commitment to supporting converters in upgrading their equipment is evident through their wider domestic service network, US stock of critical spare parts, and expanded North American footprint. As part of their efforts to assist converters, Rotocon USA is set to unveil a North American demonstration center in New Jersey in August. This facility will feature a working servo-driven flexographic press, as well as digital finishing and converting systems, providing converters with the opportunity to view live demonstrations, conduct material trials, and perform application-specific testing.
In conclusion, the installation of the ROTOCON flexographic press at LabelTec’s facility in the US is a significant development that underscores the company’s commitment to innovation and operational excellence. This groundbreaking partnership between LabelTec and Rotocon USA is poised to set a new standard in the industry, showcasing the benefits of advanced technology and strategic collaboration.
This article was rewritten and adapted from the original piece “LabelTec installs ROTOCON flexo press in US” published by Packaging Gateway.

