Lane Bryant, a popular US specialty retailer, has recently announced a new partnership with commerce solutions provider Rithum to launch a dropshipping programme for its e-commerce operations in the United States. This strategic collaboration will see Lane Bryant joining Rithum’s Commerce Solutions network, enabling the brand’s US-based partners to list, sell, and fulfill products directly through Lane Bryant’s website.
Steve Davis, the AVP of Dropship Development at Lane Bryant, expressed excitement about the partnership, stating that retailers today require flexibility to test and expand assortments without taking on inventory risk. By teaming up with Rithum, Lane Bryant aims to enhance its e-commerce ecosystem and provide customers with a wider range of products.
The primary goal of this initiative is to diversify Lane Bryant’s online assortment while bolstering its third-party marketplace capabilities. Rithum’s full-stack commerce infrastructure will support the programme, covering key areas such as product onboarding, operational compliance, and performance visibility for participating retailers and suppliers. The platform eliminates the need for brands to build individual technical integrations or manage manual processes, streamlining the entire dropshipping process.
Blaine Nielsen, the President of Rithum’s Retailers Division, praised Lane Bryant for redefining agility in today’s commerce landscape. With Rithum’s support, Lane Bryant is laying the foundation for faster assortment expansion, deeper brand collaboration, and an enhanced customer experience.
Lane Bryant is renowned for its women’s apparel, with its Cacique intimates brand offering a range of products including sleepwear, loungewear, and swimwear. The retailer currently operates approximately 400 stores across the United States.
Formerly known as CommerceHub and ChannelAdvisor, Rithum provides cutting-edge commerce software that facilitates product listing, order fulfillment, and performance optimization. The company’s impressive client roster includes global retail giants such as Adidas, Best Buy, The Home Depot, and Zalando.
With teams based in the US, UK, Ireland, Spain, and Australia, Rithum is well-equipped to support Lane Bryant’s dropshipping programme and drive its success in the competitive e-commerce landscape.
This article, originally published by Retail Insight Network, highlights the innovative partnership between Lane Bryant and Rithum to launch a dropshipping programme in the US. Stay tuned for more updates on this exciting collaboration and the impact it will have on Lane Bryant’s e-commerce operations.
