Bertelli’s Commitment to Quality and Integrity in Fashion Production
Bertelli: In the fashion industry, the relationship between the runway and the factory is often distant. However, in our organization, the two have always been closely intertwined. We believe that design and production go hand in hand, and this philosophy has been ingrained in our culture from the very beginning. Unlike many other companies, we have always believed in owning our factories. My parents, Miuccia and Patrizio, each played a crucial role in this approach – my mother focused on design, while my father focused on the factories.
This dedication to owning and managing our factories runs deep in our organization. In our Milan offices, discussions about business always include considerations about production processes and the impact on our factories. This hands-on approach sets us apart from many other companies in the industry. While some may see owning factories as a labor-intensive and costly path, we believe it is the only way to ensure quality, ethical practices, and the integrity of the Made in Italy label.
Regular inspections, supplier audits, and direct engagement with our factories are essential components of our commitment to quality and integrity. We have faced many of the challenges that are currently plaguing the industry, not because we are inherently smarter, but because we have always been proactive in addressing them.
Vogue: What does it take to safeguard ‘Made in Italy’ and let its story of excellence resonate with authenticity?
Andrea Guerra: Italy has always been known for its exceptional manufacturing and innovation. The key to preserving the ‘Made in Italy’ label lies in our ability to effectively market and sell our products. While we excel in creating high-quality goods, we must also focus on storytelling, engaging consumers, and expanding our presence globally. Italian companies have a rich history of craftsmanship, and it is crucial that we showcase this heritage to the world.
