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Economy

Macquarie Sees “Hidden Value” in Baidu’s (BIDU) AI Pivot, Raises Price Target to $176

Last updated: October 13, 2025 7:55 am
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Baidu, Inc. (NASDAQ:BIDU) has emerged as one of the Highly Promising AI Stocks to Watch. On October 10, Macquarie upgraded its rating on the stock from “Neutral” to “Outperform” and raised its price target from $91 to $176.

The firm pointed out the potential for “hidden value” within the internet services giant, emphasizing its efforts to diversify its revenue avenues. Baidu has been moving away from its increasingly pressured search business in response to the rising competition presented by short-video and social media platforms.

Although the company’s primary advertising revenue is anticipated to keep declining until late 2025, Macquarie noted that this downturn is already factored into the stock’s pricing. Investors would do well to refocus their attention on evolving growth sectors such as AI cloud solutions, robotaxis, and semiconductor technologies.

A person analyzing stock market trends on a laptop. Photo by Anna Nekrashevich on Pexels

Baidu’s stock has risen 57% this year, fueled by robust performance within its artificial intelligence (AI) cloud segment and growing confidence among investors in its in-house developed Kunlun AI chip.

According to the analysis, Kunlun chips could account for roughly one-third of Baidu’s overall valuation as their shipments increase and China intensifies its push for greater self-reliance in semiconductor manufacturing.

“We recognize Baidu’s shift towards a more diversified revenue base, with promising potential generated from both AI cloud services and robotaxis.”

Baidu, Inc. (NASDAQ:BIDU) stands as a leading player in the Chinese internet landscape and an innovator in AI technology, boasting significant investments in AI and maintaining its status as the prevailing search engine in China.

While we see potential in BIDU as an investment opportunity, we contend that certain AI stocks may present greater upside potential with lower associated risks. For those seeking an extremely undervalued AI stock poised to benefit from the recent onshoring trend and tariffs enacted during the Trump administration, check out our complimentary report on the best short-term AI stock.

READ NEXT: 10 Trending AI Stocks on Wall Street’s Radar and 10 AI Stocks In The Spotlight For Investors

Disclosure: None.

TAGGED:BaidusBIDUHiddenMacquariepivotPriceraisesSeesTarget
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