Magda Butrym, a former LVMH-prize finalist, has recently taken a moment to reflect on her own archive and the key hallmarks of her brand. Hailing from Silesia, a town outside of Poland’s capital Warsaw, Butrym has garnered a following that includes celebrities like Selena Gomez, Daisy Edgar-Jones, and Dua Lipa. Her debut on the Paris Fashion Week official schedule this week marks a significant milestone for her brand.
In a recent collaboration with H&M, Butrym delved into her archive to identify the designs that resonated most with her friends and clients. She focused on creating pieces that would connect with a new audience while staying true to her brand’s essence. This collaboration was born out of a connection between Butrym and H&M through a mutual Polish friend in Paris. The collaboration with H&M allowed Butrym to explore new avenues while staying true to her Slavic roots.
The collection features Butrym’s signature details and silhouettes, with a focus on Slavic craftsmanship. The use of certified wools, leather, and organic cottons ensures high-quality fabrications in the pieces. Butrym worked closely with H&M’s pattern and design teams, overcoming language barriers to create a cohesive collection that stays true to her vision.
One of the standout pieces in the collection is a dramatic red ruffle mini-dress that resembles a fresh rose bouquet, showcasing Butrym’s attention to detail and craftsmanship. The collection also includes tailored suits lined with jacquard and silk headscarves that pay homage to Polish femininity. Accessories like delicate strappy sandals with floral details and floral earrings add a touch of femininity to the collection.
Butrym sees these pieces as potential collectibles, with the delicate sandals reminiscent of “Sex and the City” shoes and the floral earrings as timeless pieces that can elevate any look. The collaboration with H&M not only expands Butrym’s reach but also allows her to share her vision with a wider audience. As she continues to evolve her brand, Butrym remains committed to celebrating Slavic craftsmanship and creating pieces that resonate with women around the world.
