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American Focus > Blog > Sports > Major new WWE deal announced
Sports

Major new WWE deal announced

Last updated: March 2, 2026 2:55 am
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Major new WWE deal announced
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WWE is known for its iconic merchandise and apparel, and they have recently announced a new partnership to further expand their official apparel market. While Fanatics has been their official apparel and e-commerce partner since 2022, WWE is now teaming up with WNTD Apparel to offer a new range of merchandise.

The CEO of WNTD Apparel, Blu Boy, took to social media to share the exciting news with fans. He posted a picture of the new merchandise, which includes a RAW is WAR jacket and a cap featuring a classic WWE logo. In his post, Blu Boy expressed his excitement about the partnership and compared it to fulfilling a childhood dream. He stated that this collaboration is like making history once again, akin to legendary WWE superstars like The Rock, Triple H, and John Cena.

In another post, Blu Boy shared his feelings after finalizing the deal with WWE. He mentioned that winning is something he knows how to do best and thanked the fans of WNTD Apparel for their support. Blu Boy’s dedication to pushing boundaries in the creative and business world shines through in his words, and he is grateful for the organic love and support that has made this partnership possible.

It will be interesting to see how WWE divides its merchandise between Fanatics and WNTD. Based on Blu Boy’s posts, it seems that WNTD will focus on offering nostalgia-driven items, while Fanatics will continue to produce the current range of merchandise. This collaboration opens up new opportunities for WWE fans to get their hands on unique and stylish apparel that pays homage to the rich history of the promotion.

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As the partnership between WWE and WNTD Apparel evolves, fans can look forward to a diverse range of merchandise that caters to different tastes and preferences. Whether you’re a longtime fan of WWE or someone looking to add a touch of wrestling nostalgia to your wardrobe, this new collaboration promises to deliver something special for everyone. Stay tuned for more updates on this exciting partnership between two iconic brands in the world of sports entertainment.

TAGGED:announceddealmajorWWE
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