Mars Plans Significant Investment in Europe for 2025 and 2026
In a bold move to enhance its operations, Mars is allocating €1 billion ($1.18 billion) on production and research & development over the next two years, with projects slated for France, Poland, and Spain.
The privately held American conglomerate is currently awaiting a decision from the EU regarding its proposed acquisition of Kellanova, emphasizing its commitment to establishing “a stronger, more resilient business in Europe.”
According to a recent statement from Mars, the company has already invested €1.5 billion in its European operations from 2020 to 2024 and plans to ramp up investments in 2025 and 2026.
One key project initiated in 2023 includes an expansion of production capacity at its chocolate factory in JanaszĂłwek, Poland. This significant investment of approximately €250 million is anticipated to boost the factory’s output by over 60%, with completion expected by 2027.
Mars operates 24 manufacturing facilities across ten EU member states, highlighting its extensive footprint in the region.
A company spokesperson mentioned, “Our investment strategy is comprehensive, targeting modernization, innovation, and sustainability across all of our business segments within the European Union, particularly in Spain and France. We will disclose specific investment details in due course.”
Mars’ Chief Financial Officer, Claus Aagaard, noted the company’s long-term vision, stating, “We believe in Europe and aim for further growth that benefits consumers in EU economies.” He added, “For Mars, this initiative transcends mere expansion; it is about fostering a stronger, more resilient presence in Europe that promotes innovation, delivers value to our European suppliers, and leaves a positive, lasting impact in local communities.”
In related news, the European Commission has recently established a new timeline for its review of Mars’ proposed $35.9 billion acquisition of Kellanova. Following a pause that occurred in July due to missing requested information for the evaluation, a new deadline of December 19 has been set for the conclusion of the investigation. The inquiry initially commenced in June after the merger announcement in August 2024.
Prior findings from the Commission’s competition body raised concerns that “the transaction could lead to higher prices for consumers owing to Mars’ enhanced negotiating power with retailers within the European Economic Area (EEA).”
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