A groundbreaking report has revealed the profound impact of The M Factor film on reshaping public understanding, clinical care, and global dialogue surrounding menopause. Launched in late 2024, The M Factor film took a unique approach to discussing menopause, featuring authentic storytelling and the support of advocates like Naomi Watts and Halle Berry. Despite its grassroots origins, the film has sparked a global movement, reaching women in all 50 U.S. states and over 50 countries worldwide.
The M Factor Global Impact Report highlights the significant reach and influence of the film. It was screened at the World Economic Forum in Davos, marking a historic moment for menopause awareness. Producer Joanne LaMarca Mathisen expressed astonishment at the overwhelming response from women worldwide, who were eager for information and empowerment regarding menopause.
The film has had tangible effects on women who viewed it, with 80% reporting a better understanding of menopausal stages and symptoms. Additionally, 75% said they were more likely to consult a doctor, and 85% felt empowered to discuss menopause openly with friends and family. Many women found validation for their symptoms, which were often dismissed as aging or stress-related.
Healthcare professionals also benefited from The M Factor, with over 3,200 clinicians earning Continuing Medical Education credits. The report revealed that 100% of CME participants made changes to their practice, and knowledge of menopause among providers increased significantly. The film has been incorporated into medical school curricula and has sparked national policy discussions, including a U.S. Senate briefing on menopause led by Senator Patty Murray.
One of the most striking outcomes of the film was the shift in perceptions surrounding hormone replacement therapy (HRT). Before watching The M Factor, just 56% of respondents believed HRT was safe or effective. However, after viewing the film, 92% expressed confidence in HRT and planned to research it further or consult a provider.
The report also identified women’s top priorities for menopause care, including telehealth services, hormone-related products, nutrition and fitness support, and access to menopause-trained healthcare providers. Recognizing the critical importance of perimenopause, the producers have announced a follow-up film focused on this often misunderstood stage, set for release in 2026.
The M Factor film has proven that storytelling can drive meaningful change in public perception, provider practices, and health policy. As the filmmakers continue to advocate for women’s health and reshape menopause care, they believe this is just the beginning of a global movement to empower women at every stage of their menopausal journey.
