Netflix Expands Live Streaming Content Offerings
Netflix recently made a big announcement at its Upfront presentation, revealing plans to add more live streaming content to its platform. With a global monthly active user base of over 94 million, the streaming service has been gradually introducing live TV options to its audience, including sports content from WWE wrestling, comedy specials, awards shows, and other special events.
Chief Content Officer Bela Bajaria shared that Netflix will be rolling out new programs, such as the highly anticipated Katie Taylor vs. Amanda Serrano rematch fight on July 11. Additionally, a new partnership with the NFL will bring two Christmas Day matchups to the platform: the Dallas Cowboys facing off against the Washington Commanders and the Detroit Lions taking on the Minnesota Vikings.
In the coming months, viewers can look forward to live streaming the 32nd Annual Screen Actors Guild Awards on March 1, 2026, as well as the exclusive “Netflix Tudum 2025: The Live Event” scheduled for the end of this month. These additions will complement the existing weekly WWE event streams available on Netflix.
Netflix also introduced advertisers to its Netflix Ads Suite, a platform that now integrates first-party data from LiveRamp or Netflix itself for more targeted advertising. The company is expanding its programmatic ad buying options and introducing new ad formats that leverage generative AI to match ads with relevant Netflix shows.
Aside from showcasing its upcoming lineup of shows and movies, Netflix emphasized its appeal to Gen Z and millennial audiences. The streaming service boasts a strong viewership among 18- to 34-year-olds, surpassing traditional broadcast and cable networks in the U.S. Additionally, consumers on the ad-supported tier in the U.S. spend an average of 41 hours per month watching Netflix content.
