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American Focus > Blog > Entertainment > Netflix Banking on ‘Mad Unicorn’ Delivering More Viewers to Thai Prods
Entertainment

Netflix Banking on ‘Mad Unicorn’ Delivering More Viewers to Thai Prods

Last updated: June 5, 2025 4:15 am
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Netflix Banking on ‘Mad Unicorn’ Delivering More Viewers to Thai Prods
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Netflix’s new Thai drama series “Mad Unicorn” has made quite an impact in its debut weekend, securing the top spot in the streamer’s Top 10 series in Thailand. The seven-episode limited series, which premiered on May 29, has already gained popularity not only in Thailand but also globally, ranking fourth in Netflix’s weekly top 10 for non-English shows and being viewed by 1.6 million households in over 190 countries.

The storyline of “Mad Unicorn” revolves around Santi, an ambitious entrepreneur from Thailand’s Chiang Mai region, who ventures to Bangkok with dreams of lifting his family out of poverty. However, his billion-dollar idea for a low-cost shipping business is stolen by a wealthy tycoon named Kanin, leading to a David vs Goliath showdown as Santi seeks redemption and revenge.

“Inspired by the Thai business world, ‘Mad Unicorn’ is the story of a self-made entrepreneur and a David vs Goliath showdown,” says Malobika Banerji, Netflix’s senior director of content, Southeast Asia. The series explores themes of resilience, ambition, and redemption, appealing to international audiences while maintaining an authentic Thai flavor.

Based on a true story, “Mad Unicorn” draws inspiration from Kamsan Saleem, the founder of Thai-based Flash Express courier delivery service. Director Nottapon Boonprakob was deeply moved by Saleem’s journey and worked closely with local talent to bring the story to life authentically.

The series marks Boonprakob’s scripted project debut, showcasing his expertise in blending real-life inspiration with compelling storytelling. Banerji praises the cast for their breakthrough performances and the local crew for creating a world-class production, highlighting Netflix’s commitment to supporting Thai creators and talent.

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With Thailand’s growing presence in the entertainment industry, Netflix is investing in local storytelling and production crews to bring more Thai stories to global audiences. “Mad Unicorn” is just the beginning of Netflix’s efforts to showcase the rich cultural landscape of Thailand and prepare the local community for more opportunities in the film industry.

As the streaming platform continues to expand its local slate and collaborate with Thai creators, audiences can expect more captivating stories like “Mad Unicorn” to grace their screens. The success of the series reflects Netflix’s dedication to promoting diverse narratives and celebrating the creative talents of Thailand. The Benefits of Regular Exercise

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One of the most obvious benefits of regular exercise is its impact on weight management. By engaging in physical activity on a consistent basis, you can burn calories and maintain a healthy weight. This is important for reducing the risk of obesity and related health conditions, such as heart disease, diabetes, and high blood pressure.

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In addition to the physical benefits, regular exercise is also important for mental health. Physical activity has been shown to reduce symptoms of anxiety and depression, improve mood, and enhance cognitive function. Exercise releases endorphins, which are known as the “feel-good” hormones, and can help to alleviate stress and improve overall well-being.

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