The inaugural World Audio Visual Entertainment Summit (WAVES) in Mumbai brought together heavyweight panels of entertainment powerhouses to delve into the dynamic relationship between content creators and audiences in the digital streaming era. The summit showcased the evolving landscape of storytelling and the global impact of locally-rooted content.
One of the highlights of the summit was a discussion led by Netflix India’s VP of Content, Monika Shergill, who emphasized the importance of personal stories resonating with a global audience. Shergill pointed to the success of the period drama “Heeramandi: The Diamond Bazaar,” which captivated viewers in over 43 countries. The CEO of SLB Productions, Prerna Singh, shared insights into the transformation of “Heeramandi” from a film concept to a successful series, highlighting the cinematic grandeur and historical significance of the story.
Applause Entertainment MD, Sameer Nair, emphasized the role of storytelling in connecting with audiences, stating that successful storytellers need attentive listeners. The summit also featured renowned actors like Shefali Shah and Aditi Rao Hydari, who shared their experiences of connecting with audiences through authentic and impactful performances.
Rising star Zahan Kapoor reflected on the unconventional storytelling approach of “Black Warrant,” a series set in Tihar Jail in the ’80s, which resonated with viewers on Netflix. A second panel at the summit focused on reinventing storytelling for a digital-first audience, with industry experts discussing the importance of emotional resonance and authenticity in filmmaking.
Filmmaker Michael Lehmann highlighted the enduring significance of human connection in storytelling, despite technological advancements. Guneet Monga Kapoor championed authenticity in documentaries, emphasizing the power of real stories to evoke genuine emotions in audiences. Siddharth Roy Kapur expressed optimism about the global potential of Indian content, while Supriya Yarlagadda highlighted the evolution of storytelling in India’s southern industries.
The summit showcased the creative diversity and storytelling prowess of the entertainment industry, underscoring the transformative power of narratives that resonate with audiences on a personal and global level. As the digital era continues to shape the way stories are shared and consumed, the summit provided a platform for industry leaders to explore new avenues of creativity and innovation in the world of audiovisual entertainment.
