Colombia’s Audiovisual Industry Thrives with Fully Allocated CINA Quota
Colombia’s audiovisual industry is on a winning streak, with the latest report revealing that the 2025 Audiovisual Investment Certificate (CINA) quota was fully allocated by mid-September, marking a significant milestone for the country. The CINA program, which offers a 35% transferable tax credit incentive, was introduced in 2012 alongside the Colombia Film Fund and has been instrumental in attracting a growing number of projects to the region.
Netflix, in particular, has been a major player in Colombia’s audiovisual landscape, investing in a variety of series and features. One of its most ambitious projects in Latin America is the series adaptation of Gabriel Garcia Marquez’s iconic work “One Hundred Years of Solitude,” which premiered last year. The highly-anticipated second season is currently in post-production and is set to debut next year.
Francisco Ramos, Netflix VP of Latin American content, expressed his satisfaction with the industry’s growth, noting that the launch of multiple final seasons of shows in a single year reflects the company’s deep-rooted presence in the region. This growth has also prompted major studios in Colombia, such as RCN, Caracol, and TIS Studios, to open their soundstages to outside productions.
Renowned filmmaker Zack Snyder recently wrapped filming in Colombia for his passion project “The Last Photograph,” praising the local crew and talent for their adaptability and professionalism. Snyder served as director, DP, and camera operator on the project, filming in locations such as Bogota, Chingaza National Park, and the Amazon.
The positive experiences of filmmakers like Snyder and actors like Kiefer Sutherland, who starred in “Sierra Madre,” highlight Colombia’s rising profile as a top filming destination. The country’s production service companies, such as Jaguar Bite, have played a crucial role in attracting high-profile projects and showcasing the country’s talent and resources to the world.
Colombian Film commissioner Silvia Echeverri emphasized the growing interest from studios in producing larger projects in Colombia, citing the country’s infrastructure and skilled workforce as key factors. The success of projects serviced by companies like Jaguar Bite has bolstered Colombia’s reputation as a competitive production hub.
The CINA program has approved a total of 32 additional projects in 2025, with an estimated investment of $188 million. Since its inception, CINA projects have generated over $861 million in investment and created more than 130,000 direct jobs. The industry’s impact extends beyond economic benefits, with research showing a surge in viewership of Spanish-language content on platforms like Netflix.
Colombia’s audiovisual production has not only boosted the economy but also benefited tourism and services nationwide. With projects spanning across various regions, the industry has had a significant regional impact. The influx of high-profile productions and the country’s growing reputation as a filming destination bode well for the future of Colombia’s audiovisual industry.
