A group of researchers focused on marmots is exploring an unconventional method to secure funding, garnering significant attention in the process.
Since 1962, scientists at the Rocky Mountain Biological Laboratory (RMBL) have studied yellow-bellied marmotsâa type of ground squirrelânear Crested Butte, Colorado. Despite having amassed 65 years of data, the research program is facing potential funding cuts.
In response to this challenge, the project leaders have decided to take an unusual step: leveraging OnlyFans, a social media platform renowned for hosting diverse creators, including those producing adult content.
Their page on the platform is aptly named OnlyMarms.
Will Lockwood via Getty Images
RMBL publicly announced their venture on Instagram last month, highlighting what they termed as âuncensored marmot content!â
Daniel Blumstein, a UCLA professor of ecology and evolutionary biology, explained to LiveScience that the move stems from frustration with the current challenging funding climate. âIf weâre lucky, it can help raise money for supplies and some expenses. But unless we are very lucky, it wonât replace the federal funding that has driven discovery in the U.S. since the 1950s.â
Blumstein noted that those expecting provocative content might be let down.
â[Itâs] almost all G-rated content of marmots playing, being cute, digging, bringing plants to their burrowsâŠnormal routine stuff for marmots,â he said. âThe occasional scuffle makes it PG-rated.â
Emily Renkey, a first-year masterâs student in Blumsteinâs lab, is responsible for curating the top marmot moments.
âSometimes Iâm just posting the videos I think will get the most âaws,ââ she mentioned to SFGate. âBut my favorite is when I find footage of a particular behavior, and I can use that to educate people.â
Despite the publicity, OnlyMarms has only generated a few hundred dollars so farâjust enough to buy bait to attract marmots for closer study.
Fortunately, RMBL is not solely relying on OnlyFans. They are also organizing events like Fat Marmot Week, starting on August 24, where participants can vote for the heaviest marmot around Crested Butte.
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