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American Focus > Blog > Health and Wellness > Nicotine makes surprise comeback as a wellness, productivity tool
Health and Wellness

Nicotine makes surprise comeback as a wellness, productivity tool

Last updated: February 20, 2026 2:00 am
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Nicotine makes surprise comeback as a wellness, productivity tool
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Nicotine, the stimulant that has long been associated with the addictive nature of cigarettes, is undergoing a significant transformation in its reputation. As smoking rates decline in the United States, a growing number of companies and influencers are touting the cognitive and health benefits of using oral nicotine and other nicotine products.

Influencers across various platforms, including social media and podcasts, are praising the effects of nicotine on mental sharpness and physical performance. Athletes, biohackers, and even neuroscientists like Andrew Huberman are advocating for the use of nicotine as a way to enhance focus and productivity.

The market for nicotine products has expanded beyond traditional cigarettes, with startups now offering sleek and modern nicotine pouches marketed as tools for achieving goals and boosting performance. Tech companies like Palantir have even installed vending machines stocked with nicotine pouches in their workplaces to enhance productivity among employees.

However, the boom in the nicotine wellness industry is not without its challenges. Many of these products are not legally approved for sale in the U.S., raising concerns about their safety and legality. While nicotine patches and gum are widely supported as aids for quitting smoking, there is growing apprehension about nonsmokers, especially young people, using nicotine products.

Experts caution that the perceived benefits of nicotine may be exaggerated and overshadowed by the risks of addiction. Despite some studies suggesting positive effects of nicotine on cognitive function in certain populations, the overall consensus is that for most individuals, the effects of nicotine are marginal at best and potentially harmful at worst.

Nicotine’s impact on the brain and body varies depending on the delivery method, with skin patches considered safer than oral products in terms of addiction risk. While nicotine does not cause the diseases associated with smoking, its temporary effects on dopamine and adrenaline release can lead to dependence over time.

The comparison between nicotine and caffeine as natural stimulants is often made by influencers, with nicotine being touted as a nootropic with similar benefits. However, health experts caution against viewing nicotine as a harmless substance, emphasizing the potential risks of addiction and long-term use.

In conclusion, while the allure of nicotine for its perceived cognitive and performance-enhancing benefits is appealing to many, it is essential to approach its use with caution and awareness of the potential risks involved. As the popularity of nicotine products continues to rise, a balanced perspective on their efficacy and safety is crucial for making informed decisions about their use. Nicotine and caffeine are two popular central nervous system stimulants that are often consumed for their energy-boosting effects. However, according to experts, these substances have fundamentally different safety profiles and levels of dependence.

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Dr. King, a renowned expert in addiction medicine, emphasized that while both nicotine and caffeine can stimulate the central nervous system, they have distinct physiological effects. Nicotine, in particular, has been linked to addiction and poses risks to cardiovascular health due to its ability to constrict blood vessels and elevate blood pressure and heart rate. On the other hand, caffeine is generally considered safe in moderate doses and is not associated with the same level of addiction potential as nicotine.

Despite the differences between these two substances, there is growing concern about the normalization of nicotine use, especially among young people. Nicotine has been identified as a potential gateway to other substance abuse, particularly in adolescents. Additionally, the long-term health effects of oral nicotine pouches, a popular form of nicotine consumption, are still not well understood, prompting calls for more research into these products.

The recent surge in the popularity of nicotine-containing products marketed as wellness aids has raised alarms among public health experts. Influencers and celebrities promoting the use of nicotine as a performance-enhancing tool have sparked concerns about the normalization of nicotine consumption and its potential to attract new users.

One such example is Athletic Nicotine, a startup founded by former athlete Jason Winn, which offers low-dose nicotine pouches targeted at health-conscious individuals. Despite claims of performance enhancement, the company has faced scrutiny from regulatory authorities like the FDA, highlighting the need for clearer guidelines on the marketing and sale of nicotine products.

Similarly, Nicotina, a brand specializing in nicotine-infused energy drinks, has encountered challenges in navigating the regulatory landscape. The company’s co-founder, Jayme Nabors, emphasized the need for clearer guidance from the government to ensure the legality of their products.

While some biohackers and wellness enthusiasts tout the benefits of nicotine for cognitive enhancement and productivity, others caution against its addictive potential. Individuals like Bryan Johnson and Dave Asprey, who advocate for longevity and performance optimization, have differing views on the use of nicotine as a smart drug.

Asprey, a proponent of using nicotine for cognitive enhancement, has invested in nicotine pouch brands like Lucy and openly shares his experiences with the substance. Despite acknowledging its addictive nature, he believes in moderation and limits his daily intake to avoid negative effects.

The allure of using nicotine as a health and longevity hack lies in its unconventional and controversial nature, appealing to those seeking alternative ways to optimize their performance and well-being. However, the risks associated with nicotine addiction and potential health consequences underscore the importance of informed decision-making and responsible use of stimulants like nicotine and caffeine. The MAHA-friendly podcast “Culture Apothecary” recently featured chiropractor and nicotine supporter Bryan Ardis in an episode titled “Nicotine Is Not the Villain: What Big Pharma Hides From Parents.” This controversial topic has gained attention, with even Jenny McCarthy, known for her unsupported claims about vaccines causing autism, endorsing the benefits of nicotine for health.

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The former FDA tobacco center chief, King, highlighted the backlog of applications from companies selling nicotine products. While companies must submit applications for approval, this doesn’t exempt them from following regulations. For instance, the city of San Francisco recently settled with an online tobacco retailer for violating local laws by shipping products to residents.

In today’s age of self-optimization, both startups and major brands, including those owned by legacy tobacco companies, promote health and wellness through nicotine products. For example, Velo, a nicotine pouch brand, implies energy and speed, while Zyn’s marketing portrays active lifestyles and self-improvement.

Philip Morris International’s chief has even acknowledged the cognitive benefits of nicotine, stating it can enhance attention, memory, and motor function. Despite the potential risks, the popularity of nicotine pouches among young people is growing, driven by social media chatter and perceived benefits for academic and athletic performance.

In a society focused on self-improvement, the allure of nicotine as a familiar and potentially beneficial substance is evident. Journalist Chris Gayomali’s experience with Athletic Nicotine highlights this trend, as he found the pouches to be effective in providing energy and mental clarity, although he acknowledges the risk of addiction.

As individuals explore new ways to optimize their health and performance, it’s crucial to weigh the potential benefits and risks of substances like nicotine. The evolving landscape of nicotine products and their marketing tactics underscore the need for informed decision-making and regulation in the pursuit of wellness. The Impact of Climate Change on Global Health

Climate change is one of the most pressing issues facing the world today, with far-reaching consequences for the environment, economy, and human health. The effects of climate change on global health are already being felt, and without immediate action, these impacts are only expected to worsen in the coming years.

One of the most direct ways in which climate change affects global health is through extreme weather events. As the planet warms, we are seeing an increase in the frequency and intensity of natural disasters such as hurricanes, wildfires, and floods. These events can have devastating effects on communities, leading to injuries, displacement, and even death. They can also disrupt access to healthcare services, clean water, and food, further exacerbating health problems.

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Rising temperatures also have a direct impact on human health. Heatwaves are becoming more common and more severe, leading to an increase in heat-related illnesses such as heat exhaustion and heatstroke. High temperatures can also worsen air quality, leading to respiratory problems such as asthma and other lung diseases. Additionally, warmer temperatures can lead to the spread of diseases such as malaria and dengue fever, as the insects that transmit these illnesses thrive in warmer climates.

The changing climate is also having an impact on food security, which in turn affects human health. Droughts, floods, and other extreme weather events can damage crops and disrupt food production, leading to food shortages and malnutrition. This can have serious consequences for both physical and mental health, as malnutrition can lead to a range of health problems, including stunted growth, weakened immune systems, and cognitive impairments.

In addition to these direct impacts, climate change is also exacerbating existing health inequalities. Vulnerable populations, such as the elderly, children, and people living in poverty, are often the most affected by the health consequences of climate change. These populations are more likely to live in areas prone to extreme weather events, have limited access to healthcare services, and be more susceptible to the health effects of heatwaves and poor air quality.

Despite these challenges, there are steps that can be taken to mitigate the health impacts of climate change. Investing in climate-resilient healthcare infrastructure, early warning systems for extreme weather events, and public health campaigns to raise awareness about the health risks of climate change are all important measures that can help protect communities from the health impacts of a changing climate.

In conclusion, the impacts of climate change on global health are profound and wide-ranging. Without immediate action to address these challenges, we risk facing a future where the health of millions of people around the world is at risk. It is essential that we work together to address the root causes of climate change and protect the health and well-being of current and future generations.

TAGGED:ComebacknicotineProductivitySurprisetoolWellness
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