If you live in the UK, chances are you’ve heard the infectious Jess Glynne song in the Jet2holidays advert. For the past decade, this advert has been a staple on TV screens, offering discounts on sunny beachside resorts in Tenerife and beyond. What started as a simple ad has now turned into a cultural phenomenon that has taken the nation by storm.
The voice artist behind the ad, Zoe Lister, recently performed live at a festival in Newmarket, showcasing the widespread impact of the advert. The meme has even gone global, with fans from around the world getting in on the TikTok trend. The craze has become so popular that it’s now being played in nightclubs and even on Jet2 flights, ensuring there is no escape from the catchy tune.
Jess Glynne herself has embraced the meme, getting involved in the TikTok action and even performing the iconic line at her concerts. Fans have been joining in on the fun, making the advert a nostalgic throwback to the viral ads of the 2000s. Companies like CompareTheMarket and Halifax have also played the long game with their ad campaigns, but Jet2holidays has truly captured the essence of advert nostalgia.
As the memes continue to spread and the song remains stuck in our heads, it’s clear that the Jet2holidays advert has left a lasting impact on the British public. Whether you love it or hate it, there’s no denying the power of a good ad campaign. So next time you hear Jess Glynne singing about holding hands, just remember – it’s time to book your next holiday with Jet2.
