This spring 2026 season, sex and sensuality have emerged as prominent themes on the runways, yet Victoria’s Secret epitomizes a timeless embodiment of sexiness beyond mere trends. The iconic lingerie brand is set to revive its celebrated fashion show, appointing American designer Adam Selman as the Executive Creative Director. Selman, widely recognized for his tenure at Savage X Fenty, brings years of expertise, notably dressing Rihanna, including her iconic appearance at the CFDA Fashion Awards in a stunning, sheer, crystal-adorned gown he designed.
In this week’s episode of The Run-Through, Selman converses with Nicole Phelps about his professional journey and the nuances of managing an independent label, even one embraced by global icons. Reflecting on the pivotal CFDA moment, Selman shares, “It was a monumental occasion for me. I was struggling financially, investing every ounce into my brand to keep it afloat.” He recalls the surreal experience: “That night I was recognized worldwide, and then just hours later, I had a 5:30am fitting for a Nike project to cover my expenses and sustain my business. That was my reality at that time.”
In the latest episode, Selman outlines his ambition to refresh the Victoria’s Secret brand while honoring its heritage. So, how will the beloved elements—angels, wings, glamorous hair—and his vision for modern allure harmonize? “Inclusivity is crucial to my past and heritage that I intend to incorporate,” he states. “Authenticity is key; consumers are weary of brands merely checking boxes. It’s vital to have the right products tailored to various sizes… lingerie represents both illusion and solution.” To discover how his concepts manifest on the runway, tune in to Adam Selman on The Run-Through below.
