Palome: The Parisian Luxury Brand Offering Quality at Affordable Prices
When it comes to luxury fashion, the price tag often reflects the quality of the garments. However, one brand is challenging this notion by offering high-quality clothing at surprisingly affordable prices. Palome, a one-year-old womenswear label, has been gaining attention for its ‘Parisian luxury, honestly priced’ tagline.
Liz Morling.Photo: Courtesy of Palome
Founder and creative director Liz Morling, with her background in Parisian fashion and experience at top brands like Balenciaga and Alexander McQueen, has set out to disrupt the luxury market. With prices that seem too good to be true, Palome offers a range of pieces including cotton T-shirts for £20, silk camisoles for £50, and cashmere sweaters for £70.
So, how does Palome manage to keep its prices low while delivering high-quality garments? The brand’s innovative production strategy plays a key role. By manufacturing during off-peak factory times and using deadstock fabrics from around the world, Palome is able to reduce costs significantly. Morling explains, “We make the most of quiet periods in factories and source materials at a better rate by ordering smaller quantities.”
While this production model allows Palome to offer affordable luxury, it comes with its challenges. The brand is often at the mercy of factories in terms of material availability, which can lead to certain items being out of stock. Despite this, customers have praised the brand for its quality and value for money.
With a growing fan base and a reputation for honesty and quality, Palome is poised to make a big impact in the fashion industry. As more consumers seek out brands that offer both style and affordability, Palome’s unique approach may just be the key to success in a competitive market.
