MSNBC’s much-hyped primetime lineup appears to be backfiring spectacularly, drawing in fewer viewers than ever before. Who could have seen this coming? A crystal ball might not have been necessary.
Following the close of Trump’s first 100 days and Rachel Maddow’s return to a more leisurely schedule, the network elevated Jen Psaki to the coveted 9 PM slot. However, this decision seems to overlook a fundamental truth: just a moment ago, Psaki was Joe Biden’s press secretary. Talk about déjà vu television.
The Daily Mail reports:
MSNBC Faces Fresh Embarrassment as New Lineup Triggers Disastrous Ratings Decline
Viewers are abandoning ship at MSNBC just weeks after the network introduced a new primetime schedule aimed at reversing its plummeting ratings.
Leaked figures reveal that MSNBC’s ratings have dropped by 41 percent in the primetime demographic and 34 percent in the total day demographic compared to May 2024.
This drop is particularly painful for Jen Psaki, who took over the 9 PM timeslot on May 5, stepping into the shoes of Rachel Maddow.
The latest figures for ‘The Briefing with Jen Psaki’ on May 22 indicate that the program could not even reach the coveted 1 million viewer milestone. In stark contrast, Sean Hannity’s show on Fox News, airing at the same time, boasted 2.3 million viewers that evening.
Psaki’s show also struggled within the 25-54 key demographic, attracting a mere 55,000 viewers, while Hannity drew in 210,000 from the same age group.
Once again, who could have predicted this outcome? Everyone, quite literally everyone.
MSNBC Primetime Viewership Plummets 41% This Month
Were there signs? pic.twitter.com/kVqSfmVVwC
— TaraBull (@TaraBull808) May 29, 2025
Many critics have labeled MSNBC a “clown network” preoccupied with an anti-Trump narrative, suggesting that only the most die-hard leftists with a case of Trump Derangement Syndrome would tune in. In this environment, one must wonder if the network has lost touch with a broader audience in pursuit of its ideological agenda.
