The 2026 Amazon Prime Day sale is currently in full swing, offering a plethora of discounts on the latest technology for savvy shoppers looking to save on their next tech purchase.
If you’re in the market for an elegant way to monitor your health and fitness, the Oura Ring 4 is an excellent choice.
At present, the Oura Ring 4 is priced at just £199.99, representing a significant 50% discount from its original price. This is the lowest price the device has ever reached on Amazon, making it a genuine bargain.
It’s important to note that the availability of colors varies between sizes, so you may not find your preferred color in the size you need. However, many options are still available at attractive discounts.
The Oura Ring 4 Ceramic Edition is available with even greater savings, boasting a remarkable 48% discount. It is now £229.99, reduced from £499! This offer is available in all colors and sizes while supplies last, marking the lowest price ever for this edition.
These deals are part of the Prime Day sale, requiring a Prime membership, and conclude tonight at 11.59pm (26 June). However, they may end sooner if stocks are depleted.
In the US? Amazon is also discounting the Oura Ring 4, bringing it down to $226 from $349. This is the lowest price we’ve seen for the Oura Ring 4 in the US, making it a must-buy.
The Ring 4 Ceramic Edition can also be purchased for just $259, reflecting a massive 48% discount—the lowest price ever on Amazon. However, stock levels vary by size and appear to be diminishing.
What the Oura Ring 4 has to offer
For those unfamiliar, smart rings offer a more sophisticated and fashion-forward alternative to traditional wrist-based fitness trackers. These tiny devices resemble jewelry, and until the recent release of the newer (though similar) Oura Ring 5, the Ring 4 was considered top-of-the-line.
Mike Sawh
In a 4.5-star review, expert tester Mike Sawh noted: “Sleep tracking is still a strength for Oura and remains one of the biggest reasons to buy this ring. When I compared core sleep data like total sleep, resting heart rate and sleep stage breakdowns with the Samsung Galaxy Ring and Garmin’s, the data looked strong, reliable and insightful.”
Similar to other screenless fitness trackers such as the Whoop Strap and the Fitbit Air, the Oura Ring 4 focuses on recording your daily exertion and determining the amount of rest needed to optimize your performance the next day. This feature makes it an excellent standalone tracker and a valuable supplement to a regular fitness tracker, offering more detailed sleep analysis than typical smartwatches.
Furthermore, unlike most fitness trackers, this device is designed to be worn in almost any setting, making it a stylish piece of technology that won’t appear out of place at a formal event, unlike sport-focused Garmin watches.
Chris Martin / Foundry
If you’re undecided between the Oura Ring 4 and its newer version, consider that, apart from a more streamlined design and upgraded sensors, the Oura Ring 5 and Ring 4 share the same core features. Unless you prioritize a sleeker appearance, the previous generation offers better value.
The Ring 4 Ceramic Edition, while more expensive, may appeal to those who favor its aesthetic, which is also more durable and less susceptible to scratches. In our tests, we deemed it ‘almost perfect’.
Why it’s a good deal
As previously mentioned, the Oura Ring 4 isn’t often discounted, as evidenced by price history tools like CamelCamelCamel and Keepa. These record-low prices on specific models and colors should not be overlooked unless you prefer the Ring 5’s more compact design.
While the Oura Ring 4 doesn’t require a mandatory subscription like the Whoop Strap, it encourages users to maintain an active Oura membership, which costs £5.99/$5.99 monthly. Despite this additional expense, we recommend sustaining the membership to maximize the benefits of the Oura Ring 4 long-term, enabling healthier decisions based on the data collected.
Given the membership’s importance, any opportunity to reduce the initial cost of the Oura Ring 4 is worth highlighting. If you’re searching for a stylish fitness tracker that’s not overly bulky, this deal is ideal for you.
