Picsart now allows creators to ‘hire’ AI assistants through agent marketplace

Picsart, an AI-driven design platform, has unveiled an AI agent marketplace. This new feature allows creators to “hire” AI assistants for tasks such as resizing and remixing social media content or editing product photos on Shopify.

Picsart, which boasts over 130 million users worldwide, many of whom are Gen Z, is often seen as a more advanced alternative to Canva, particularly for social media managers and content creators. The company achieved unicorn status during the creator economy surge in 2021 and has maintained its relevance by continuously enhancing its AI-powered offerings to meet current market demands.

The introduction of this marketplace comes at an opportune moment, driven by industry demand for agentic AI chatbots, spurred by viral projects like OpenClaw, that can function like personal assistants.

Hovhannes Avoyan, Picsart’s founder and CEO, stated, “Creators have been stuck as the operator of every workflow — the one doing, not deciding. Our Agents change that relationship — you set direction, the agent builds a plan using real data, you approve, it executes.”

Initially, Picsart will offer creators the opportunity to work with four distinct agents: Flair, Resize Pro, Remix, and Swap, with plans to introduce more specialized agents weekly.

Of the available agents, Flair stands out as particularly sophisticated, seamlessly integrating with Shopify to assist online store owners. It analyzes market trends to provide improvement recommendations, such as editing product photos for a more cohesive look. In future updates, Flair will be able to conduct A/B tests and identify underperforming products, offering proactive sales improvement suggestions.

Resize Pro can adjust images and videos to fit recommended dimensions on various platforms. It uses AI to extend the frame generatively if the original media doesn’t suit a specific size, ensuring resized images appear intentionally composed rather than carelessly cropped.

The Remix agent allows creators to define a style, such as “vintage film,” “watercolor,” or “cyberpunk,” and then adapt an existing photo library to fit that theme. Additionally, the agent can change photo backgrounds in bulk.

For agents like Flair, designed to analyze store data asynchronously, users can interact with them through WhatsApp or Telegram. Picsart’s integration with these apps leverages their APIs to enable AI chatbots, with potential expansion to other platforms as similar tools become available.

Avoyan noted, “As agents extend to messaging apps creators already use, that conversation happens anywhere — at your desk or from the subway.”

While AI agents can sometimes present challenges, such as the potential for unintended actions due to hallucinations in LLM-based software, Picsart offers autonomy levels for agents like Flair. This feature allows creators to require approvals before actions are taken, making these agents less susceptible to prompt injection attacks compared to those interacting more directly with the public or the internet.

Similar to other AI tools, Picsart provides a free plan with limited AI credits weekly. However, users can access more extensive features through premium subscriptions, starting at approximately $10 per month when billed annually. Accessing an AI agent likely requires a paid plan.