PopSockets founder David Barnett talks about building a viral business

David Barnett’s Journey with PopSockets

David Barnett has come a long way since the inception of PopSockets over a decade ago. The former philosophy professor stumbled upon the idea while searching for a convenient way to hold his headphones, leading to the creation of one of the most popular phone accessories to date: the PopSocket. This innovative device attaches to the back of a phone, serving as a grip, kickstand, or handle.

Equity had the opportunity to sit down with Barnett and delve into his entrepreneurial journey, starting from his humble beginnings in a garage. Despite his lack of experience in manufacturing, business, and finance, Barnett persisted through numerous challenges, including manufacturing defects and financial setbacks.

One pivotal moment for Barnett was when he observed customers interacting with PopSockets in a local toy store. After making some adjustments to the product, sales began to soar, leading him to realize the potential for retail success. This marked a turning point in his business trajectory.

Throughout the interview, Barnett reflected on the highs and lows of entering the retail market, sharing anecdotes such as a dispute with Amazon that temporarily halted sales. He emphasized the importance of adapting the product, safeguarding intellectual property, and knowing when to pass the CEO torch to someone else.

As Barnett reflected on his journey, he highlighted the crucial role of people in driving business success. This principle guided his decision-making, particularly in selecting his successor. According to Barnett, effective leadership hinges on the ability to connect with and empower individuals within the organization.