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The autumn edition of Amazon Prime Day 2025 has kicked off—and it’s time, starting today, Tuesday, October 7, through tomorrow, Wednesday, October 8, to get those carts ready for checkout to score some fantastic sitewide discounts. Whether you’re looking for fashion or beauty products this Prime Day, now is the perfect opportunity to grab major wishlist items (and a few delightful surprises!), as many new pieces are available at unmissable prices during this two-day event.
Vogue’s Ultimate Guide to Prime Day Deals 2025
Highlights from this article
For starters, it’s a fantastic time to grab those trending fall fashion items—like a transitional skirt from Aligne, that can be styled flawlessly with leather jackets and button-ups as we approach the new season. Don’t overlook the soft cashmere sweater deals either—the creamy crewneck from Naadam will definitely catch your eye—or opt for a vibrant floral look with a billowy, printed blouse from Ulla Johnson, which is perfect for pairing with classic Levi’s blue jeans and a chic suede handbag from Madewell.
With your Prime membership, make sure to fill your cart with limited-time sale beauty buys too, including Ulike’s hair removal device, R+Co’s pomade stick, and an array of essential makeup and skincare products, as Prime Day October 2025 unfolds. Also, don’t forget to browse through our curated list of Vogue editor favorites, featuring the ultimate T-shirt beloved by all, Smeg’s stylish toaster, and fresh Apple Airtags along with a waterproof weekender bag from Rains—perfect for your autumn getaways!
Ready for more insights and amazing finds? Dive into all our top fashion and beauty selections (and much more!), as Prime Day October 2025 officially begins.
The Absolute Best 2025 Prime Day Deals by Category
Editors’ Top Prime Day Picks
If you’re unsure where to kick off your Amazon Prime Big Deal Days, look no further than Vogue’s editors’ picks. You’ll discover the ideal T-shirt, approved by fashion editors, alongside stylish kitchen gadgets from the sales event like Smeg’s retro toaster, and skin-care essentials from well-respected French pharmacy brands—whether it’s Revlon’s iconic red lipstick or the beloved Embryolisse moisturizer that our beauty team collectively adores. (With Black Friday approaching, these deals are not to be missed!) Furthermore, gear up for your weekend trips equipped with a waterproof duffle bag to securely stow your clothes and laptop—alongside a brand new pack of Apple Airtags, a portable power bank, or wireless Bluetooth earbuds you’ll find handy year-round (it’s vital to keep track of your belongings!).
Embryolisse
Lait-Crème Concentré
Sulwhasoo
Concentrated Ginseng Rejuvenating Cream
Ray of Fall Fashion Deals for Prime Day
<p<Explore all the amazing deals during this shopping event, as our editors have found the best bargains for Prime members on essential denim, cozy cashmere pieces, and of course, this season’s coveted accessories, featuring our top selections for boot styles, sneakers, and suede handbags to elegantly transition with the weather. All of these selections pair seamlessly to create chic fall ensembles with effortless layering.
Naadam
The Original cashmere sweater
Ulla Johnson
Florian blouse
Prime Day Fall Fashion Discounts
Digging a bit during this shopping event can lead to surprising rewards: our editors have uncovered the best deals for Prime members on timeless denim, comfortable cashmere knitwear, and this season’s must-have accessories—featuring our top recommendations for footwear, sneakers, and suede bags to stylishly navigate the chilly weather. These fabulous pieces all work beautifully together to create lovely fall outfits with simple layering techniques.
