Priya Dogra Appointed as New Chief Executive of Channel 4
Priya Dogra has been named as the incoming chief executive of Channel 4, succeeding Alex Mahon who stepped down earlier this year after serving for 8 years. Dogra is set to assume her new role in March 2026, with current chief Jonathan Allan continuing as interim CEO until her arrival.
With an extensive background in the media industry spanning over two decades, Dogra has held prominent positions at companies like Sky, Time Warner/WarnerMedia, and Warner Bros. Discovery. At Sky, she served as the chief advertising group data and new revenue officer, showcasing her expertise in programming, production, strategy, and business development.
Dogra’s tenure at Warner Bros. Discovery saw her leading the EMEA region with responsibilities in programming, production, marketing, and commercial partnerships. She also oversaw local original series production for HBO and HBO Max, highlighting her diverse skill set in the industry.
Geoff Cooper, Channel 4’s chair, expressed his excitement about Dogra’s appointment, praising her as an exceptional executive with a track record of driving commercial growth and digital transformation. Dogra’s passion for Channel 4 and understanding of its public service mission were noted as key factors in her selection for the role.
In her own statement, Dogra expressed her gratitude for the opportunity to lead Channel 4, emphasizing the organization’s role in challenging norms, reflecting diverse voices, and sparking change through entertainment. Her vision for the future aligns with Channel 4’s commitment to British culture and public service values.
With her wealth of experience and strategic leadership, Priya Dogra is poised to steer Channel 4 towards continued success and innovation in the dynamic media landscape. Her appointment marks a significant moment for the broadcaster and the industry as a whole.
