Love hotels in Japan are not just places to stay for a few hours—they are a reflection of the country’s culture and values. Photographer François Prost embarked on a road trip across Japan to document the facades of these unique establishments during a trip in 2023. Inspired by the expressive design of love hotels, Prost captured the colorful and quirky architecture that defines these venues.
Love hotels, also known as boutique or fashion hotels, offer rooms at affordable rates for short stays. Prost, known for his series documenting strip clubs and nightclubs in various countries, saw love hotels as an opportunity to explore the visual language of Japanese culture. From ships and castles to flowers and even a giant pink whale, the designs of these hotels are meant to evoke romance, escape, and fantasy.
In his latest series titled “Love Hotel,” Prost showcases the creativity and attention to detail that goes into the design of these establishments. With estimates ranging from 10,000 to 40,000 love hotels in Japan, each one has its own unique aesthetic that reflects the desires and fantasies of its clientele. Some hotels have a playful, almost Disney-like aesthetic, while others exude a sense of sophistication and elegance.
Prost has launched a Kickstarter campaign to fund a book that highlights the visual splendor of Japanese love hotels. The book will showcase the diversity of designs and the cultural significance of these venues in Japan. Through his photographs, Prost hopes to capture the essence of these establishments and invite viewers to appreciate the artistry and craftsmanship that goes into their creation.
Supporters can back the project on Kickstarter until January 10 and stay updated on Prost’s work by following him on Instagram. To learn more about his projects and upcoming books, visit his website. With his unique perspective and keen eye for detail, Prost’s “Love Hotel” series offers a fascinating glimpse into the world of Japanese hospitality and design. It’s a beautiful day in the city as the sun shines brightly and a gentle breeze blows through the streets. People are out and about, enjoying the warm weather and taking advantage of the opportunity to explore all that the city has to offer.
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