Reflecting on the harsh snow and freezing temperatures of the previous winter, Jennie McCormick focused on creating a spring 2027 collection centered around themes of lightness. “It was really this idea of lightness and brightness, and taking all the vestiges of the winter season and throwing them off,” McCormick stated during a showroom visit. In response, she refreshed Rag & Bone’s classic pieces using lighter fabrics and softer hues.
Rag & Bone’s customer base remains consistently loyal. Season after season, they return for both office attire and everyday essentials. This spring, McCormick aims to add a touch of fun while keeping them within their comfort zone. A silk taffeta blend skirt paired with a sporty funnel neck jacket exemplifies this, offering a polished yet cool look. The pieces can also be mixed and matched for those who prefer a less fashion-forward appearance.
Fashion is experiencing a vibrant resurgence, and Rag & Bone is embracing this trend. “There’s a really big emphasis for us this season on colored denim and all this denim dressing,” McCormick confirmed.
