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American Focus > Blog > Sports > Real Madrid are shaping new soccer world order once again: Here’s how Florentino Perez has done it
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Real Madrid are shaping new soccer world order once again: Here’s how Florentino Perez has done it

Last updated: January 23, 2025 11:57 pm
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Real Madrid are shaping new soccer world order once again: Here’s how Florentino Perez has done it
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They are bringing in more money than ever before and spending less on transfers, allowing them to keep their wage bill at a reasonable level. This has given them a significant advantage over other top clubs in Europe.”

Madrid’s ability to maximize revenue streams while minimizing transfer spending has put them in a position of power in the football landscape. They are able to attract top talent without breaking the bank, and their financial stability allows them to weather any storm that may come their way. With the Santiago Bernabeu undergoing a major renovation and plans for further commercial expansion, the club’s revenue is only set to increase in the coming years.

As other clubs struggle to balance the books and keep up with the financial demands of modern football, Real Madrid stand tall as a beacon of financial success. Their ability to adapt to the changing landscape of the sport while maintaining their winning traditions is a testament to their leadership and vision. With a billion euros in revenue and a team built for a fraction of that cost, Madrid are proving that financial might can translate into on-field success.

It remains to be seen how other clubs will respond to Madrid’s dominance in the financial realm. Will they follow suit and focus on revenue growth, or will they continue to chase big-money signings in the hope of instant success? One thing is for certain: Real Madrid are setting the standard for financial success in football, and the rest of the world will be watching closely to see how they continue to shape the future of the sport.

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Madrid’s financial management post-COVID has been nothing short of a triumph. With the new Santiago Bernabeu stadium generating revenue year-round, commercial earnings have surged by 50 percent in just two years. The club has also managed to turn the transfer market into a source of funds, rather than a financial burden. Even the strategic move to sell a portion of stadium profits to investment fund Sixth Street was utilized to enhance infrastructure projects, rather than making extravagant player acquisitions like their rivals in Barcelona.

One key aspect that has contributed to Madrid’s financial success is their ability to maintain a healthy wage-to-turnover ratio. Despite the recent signing of Kylian Mbappe on a free transfer from Paris Saint-Germain, the club has managed to keep this ratio in check. Mbappe’s reported $36 million annual salary may cause a slight increase in the ratio, but it is considered a worthwhile investment for a player of his caliber. Madrid has shown that they have the financial capacity to accommodate such high-profile signings.

Looking ahead, Madrid’s focus has shifted to bolstering their squad for the future. With players like William Saliba, Cristian Romero, and Ibrahima Konate potentially available in the transfer market in the coming years, Madrid is eyeing reinforcements for their backline. The club is also keeping a close watch on young talents like Bukayo Saka, Florian Wirtz, and Phil Foden, who could be targeted for future signings.

On the other hand, Manchester City has taken a different approach to player retention by securing a long-term deal with Erling Haaland. While this move ensures the presence of a top striker in their squad, it also comes with a hefty price tag. Haaland’s reported $32 million annual salary until his mid-30s may prove to be a financial challenge for City in the long run. However, the club is banking on Haaland’s on-field performance to justify the investment.

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As Madrid and City set the tone for the European transfer market, other clubs are left to adapt to the changing landscape. Madrid’s financial prowess and ability to attract top talent make them a force to be reckoned with in the football world. While the future remains uncertain, one thing is clear – Madrid’s dominance in the transfer market is unlikely to wane anytime soon.

TAGGED:FlorentinoHeresMadridOrderPérezrealShapingsoccerWorld
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