Reese Cooper: Redefining California Casual for the Wedding Circuit

At the age of 27, Reese Cooper has found himself at a pivotal moment in his life – the wedding circuit. After scrambling to find a last-minute suit for his cousin’s wedding in South Carolina, the designer realized the need to create a collection that seamlessly blends outdoor California casual with a more refined and tailored aesthetic.

For his spring collection, Cooper has reimagined traditional sportswear with a unisex approach that is both sophisticated and functional. Ripstop cords add a modern touch to blazers, trenches, and Harrington jackets, while oversized cargo pockets bring a fresh utility to button-downs and printed ponchos. His signature carabiner, a custom-designed piece, ties the collection together with a unique touch.

Cooper’s design process involves taking traditional elements and placing them in unexpected contexts, creating a juxtaposition that feels fresh and innovative. To showcase his latest collection, Cooper and his chosen family ventured to the Angeles National Forest, where models posed against the backdrop of the San Gabriel River. This unconventional approach to a lookbook shoot speaks to Cooper’s commitment to community building and creating experiences that people want to be a part of.

Inspired by the philosophy of Virgil Abloh, Cooper emphasizes the importance of creating a brand that is inclusive and engaging. By forging relationships with local organizations like the Forest Service, Cooper is setting the stage for future collaborations that go beyond the traditional fashion week cycle.

As Reese Cooper continues to push the boundaries of menswear and redefine California casual, it’s clear that his focus on community and innovation will set him apart in the fashion industry. Stay tuned to see where his creativity and passion for inclusivity will take him next.