The news of the upcoming Samsung Galaxy A37 mid-range smartphone has been confirmed, with firmware for the device appearing on Samsung’s test servers under the model number SM-A376U. This not only indicates the existence of a successor to the Galaxy A36 but also confirms that the device will be available in the US market.
The firmware code references various US network carriers such as AT&T, Verizon, T-Mobile, and UScellular, signaling a broader launch strategy that includes American consumers. This is a significant development as previous Galaxy A series models have not always been released in the US or have experienced delays in reaching American shores.
Having reviewed the Galaxy A36, which was criticized for its lack of significant improvements over its predecessor and sluggish performance, there are expectations for the Galaxy A37 to address these issues. Specifically, there is a desire for improved speed and performance, possibly through a more advanced processor.
In terms of design, the Galaxy A36 was criticized for its familiar and cheap-looking appearance, as well as limited color options. It is hoped that the Galaxy A37 will feature a more premium design with a wider range of color choices to appeal to consumers.
Furthermore, the pricing of the Galaxy A36 was considered relatively high compared to its competitors, such as the Nothing Phone (3a) Pro and the Honor 400. To remain competitive in the mid-range segment, the Galaxy A37 may need to offer better value for money or enhanced features to justify its price point.
Overall, the Samsung Galaxy A37 is anticipated to bring significant improvements over its predecessor, addressing issues related to performance, design, and value proposition. With a confirmed presence in the US market and expectations for enhanced features, the Galaxy A37 is poised to make a mark in the competitive mid-range smartphone segment.
