Serena Williams recently took part in a glamorous photoshoot to celebrate the 150th anniversary of luxury watchmaker Audemars Piguet. As a 23-time Major champion, Williams has a longstanding partnership with the Swiss company. She was joined by models Tamara Kalinic, Winnie Harlow, and Nour Arida in the promotion.
Williams first joined forces with Audemars Piguet in 2014 when she was named a “friend of the brand.” In 2024, she was reintroduced as an official ambassador. The Swiss company, founded in 1875 in Vallée de Joux, is renowned for its watchmaking expertise.
In the photoshoot, Williams and the other women were featured in various outfits, with Serena stunning in a leopard-skin dress. Audemars Piguet shared the anniversary celebrations on their Instagram stories, highlighting their commitment to providing luxury watches for women.
The post captioned “150 Years alongside admirable female forces” showcased the women in a positive light. Tennis legend Serena’s involvement was praised by fellow sports icons like Taylor Townsend and Simone Biles. Townsend expressed her excitement at the glamorous women and watches on display, while Biles complimented the caption.
Williams, who is known for her advocacy of body positivity in sports, defended Townsend when she faced criticism for her weight in 2012. The two tennis players share a close friendship.
Since retiring from tennis, Serena Williams has ventured into entrepreneurship with her husband, Reddit co-founder Alexis Ohanian. Their investment vehicles, Seven Seven Six and Serena Ventures, support various commercial interests, including women’s sports.
In a 2022 interview with Vogue Magazine, Williams revealed that her focus has shifted towards Serena Ventures post-retirement. With a net worth of around $300 million, she is in high demand as both an investor and brand ambassador.
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