The mayor of Queenstown has emphasized the need for a significant investment in infrastructure to accommodate the growth in tourism, stating that the government must be prepared financially. The new Minister for Economic Growth, Nicola Willis, is focusing on boosting the economy through attracting more tourists to New Zealand.
Willis highlighted the importance of making it easier for tourists to visit New Zealand and ensuring that they have a positive experience once they arrive. She outlined plans to streamline visa requirements, enhance marketing efforts overseas, and collaborate with airlines to support the growth of tourism.
Despite the challenges faced by communities due to the influx of visitors, Willis stressed the positive impact of tourism on employment and economic growth. Mayor Glyn Lewers echoed her sentiments, emphasizing the need for substantial investment in infrastructure to support the increasing number of tourists.
While tourism levels are gradually recovering post-Covid, Tourism Industry Aotearoa’s CEO, Rebecca Ingram, highlighted the importance of balanced and sustainable growth. She emphasized the need for collaboration between the tourism industry, communities, and local government to ensure that growth is well-managed.
Willis expressed her commitment to working closely with stakeholders to drive tourism growth and target key markets. She also mentioned the desire to see Chinese tourist arrivals return to pre-Covid levels. Overall, the focus is on promoting responsible tourism and ensuring that New Zealand’s tourism sector thrives in a sustainable manner.
