ENHYPEN fans were left puzzled and concerned after the release of new merchandise from ENHYPEN World that featured former member Heeseung, despite his recent departure from the group. The merchandise, officially named ENHYPEN World Official Merch, was launched on March 13, 2026, just three days after Heeseung’s exit was confirmed by Belift Lab, the group’s agency.
Belift Lab stated that Heeseung’s decision to step away from group activities was a result of discussions about the group’s future direction, which did not align with the singer’s individual artistic goals. Despite his departure from group promotions, Heeseung would remain under the label to pursue solo projects while ENHYPEN continued as a six-member group with Jungwon, Jay, Jake, Sunghoon, Sunoo, and Ni-ki.
Following the announcement, Heeseung addressed fans on Weverse, confirming his absence from group schedules. Fans, known as ENGENEs, organized campaigns urging the agency to reconsider and allow Heeseung to pursue solo projects while remaining part of ENHYPEN. However, the group continued with their activities, including fan calls and preparations for upcoming performances like the music festival in Melbourne.
The release of new merchandise featuring all seven members, including Heeseung, sparked outrage among fans. Many questioned the timing and rationale behind including Heeseung in the launch, especially since he was no longer part of the group’s public schedules. Some fans expressed their frustration on social media, calling out Belift Lab for what they perceived as exploiting Heeseung for profit.
Online discussions and social media posts continue to criticize the agency’s handling of the situation and the decision to include Heeseung in the merchandise despite his departure. Some fans even called for boycotting the merch line entirely.
On a different note, the ENHYPEN World merchandise is inspired by the mobile game “ENHYPEN WORLD: Eternal Moment,” which follows the group’s fictional storyline with a vampire concept. The spring-themed collection features the members in a softer concept described as “candy-like, sweet, and lovely” and includes items like the VAMPIR Ticket Binder, Acrylic Frame, and Reusable Bag, available through various online platforms.
Despite Heeseung’s departure, ENHYPEN resumed their group activities, including fan video calls and preparations for the upcoming music festival in Melbourne. The group’s YouTube show, En-O’Clock, will temporarily pause new episodes but is set to return in April. Heeseung will not be part of the performance at the Melbourne Music Festival on March 14.
In conclusion, the controversy surrounding Heeseung’s inclusion in the merchandise launch has sparked heated discussions among fans, highlighting the complexities of managing group dynamics and individual aspirations in the K-pop industry.
