SONAR launches seamless freight market intelligence within Blue Yonder TMS

SONAR, a leading provider of high-frequency freight market intelligence, recently announced a new integration with the Blue Yonder Transportation Management System (TMS). This integration will allow shippers to access real-time spot rates, weekly contract rate benchmarks, and lane scores directly within the Blue Yonder TMS workflow. This enhancement aims to help shippers make faster, data-driven transportation decisions without the need to switch screens or add operational complexity.

One of the key features of this integration is the bi-directional data feed, which enables Blue Yonder customers to contribute anonymized shipment data to SCORE, SONAR’s multi-modal shipper consortium. This data sharing initiative will provide benchmarking and performance insights for improved decision-making.

With this integration, Blue Yonder users can benefit from various features including access to daily spot and weekly contract rate benchmarks, real-time monitoring of lane-level volatility, capacity shifts, and market movements, leveraging lane scores to assess risk and opportunity, contributing shipment data securely, and benchmarking supply chain performance against industry-leading SONAR’s shipper consortium.

Craig Fuller, CEO of FreightWaves/SONAR, emphasized the importance of this integration in streamlining market context understanding for freight teams. He stated, “With SONAR data in Blue Yonder, users have both visibility and benchmarking power embedded in a single workflow.”

Eric Rempel, Chief Innovation Officer at Redwood, highlighted the significance of open ecosystems in the freight industry and how this integration exemplifies the future of the industry. By bringing together Blue Yonder’s TMS, SONAR’s high-frequency market intelligence, and Redwood’s connective tissue, the integration aims to deliver a single point of truth directly inside the shipper’s workflow.

The integration process is simple and requires minimal technical effort, only needing an active SONAR API key for activation. Once configured, Blue Yonder TMS users can immediately access the integration without the need for updates to tariff level maintenance. This seamless onboarding process ensures a smooth transition for all customers.

The SONAR integration is now available to all Blue Yonder TMS customers. To schedule a demo or learn more about the integration, interested parties can click here.

In conclusion, the integration of SONAR’s high-frequency freight market intelligence within the Blue Yonder TMS platform is a significant development in the freight industry. By providing real-time data and benchmarking capabilities, this integration aims to empower shippers to make informed decisions and drive greater efficiency in their transportation operations.