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American Focus > Blog > Lifestyle > Sports Merch Is the New Celebrity Style Obsession
Lifestyle

Sports Merch Is the New Celebrity Style Obsession

Last updated: May 14, 2025 3:34 pm
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Sports Merch Is the New Celebrity Style Obsession
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Embracing Sports Style: Celebrities at the NBA Playoffs and Stanley Cup Playoffs

There’s an undeniable buzz in the air as the NBA playoffs, the Stanley Cup playoffs, and the Italian Open all take place simultaneously this week. While sports fans are glued to their screens, celebrities are also getting in on the action from their VIP seats, showcasing their love for the game and their favorite teams.

It’s not just about watching the games for these stars—it’s also about embracing sports style. From Bad Bunny to Justin Bieber to Kendall and Kylie Jenner, celebrities are rocking their team’s merchandise with pride. Whether it’s a subtle logo hat or a full-on sports jersey, authentic sports gear has become the new must-have item for game day fashion. Even Beyoncé, known for her high-fashion court-side looks, has embraced the trend, opting for sports merch over designer clothes.


Bad Bunny in a New York Knicks hat
Photo: Getty Images

At the NBA playoffs, celebrities like Bad Bunny, Timothee Chalamet, and the Jenner sisters have been spotted courtside rocking their team’s merch. The New York Knicks seem to have a strong celebrity following, with fans like Bad Bunny and the Jenner sisters sporting their classic caps. Chalamet even took it a step further by wearing a vintage Knicks tee, adding a touch of nostalgia to his game day look. Spike Lee, a longtime Knicks supporter, has also been seen decked out in blue and orange to show his unwavering support for the team.

The shift towards sports merchandise as a fashion statement is a notable change in celebrity game day style. Rather than standing out in high-end fashion, celebrities are now choosing to blend in with the crowd by sporting their favorite team’s gear. It’s a refreshing change that shows a more down-to-earth and relatable side to these A-listers.

See also  Markarian Resort 2026 Collection | Vogue
TAGGED:CelebritymerchObsessionsportsStyle
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