Rakuten Viki is rapidly gaining recognition as one of the top entertainment streaming platforms in Asia. With an eye towards expansion in English-speaking markets, the company has launched an ambitious promotional campaign dubbed “K-Drama Day.” This campaign includes advertisements featuring popular actors such as Will Poulter, Victoria Justice, and Alicia Hannah-Kim.
Viki has set aside this week, ending on September 30th, as “K-Drama Day.” The platform is rolling out a wide array of promotional activities and curated selections, aimed at enticing pop culture enthusiasts to explore its offerings. Viki provides both free and subscription-based streaming services and boasts extensive distribution channels, including Samsung, LG, and various connected TV platforms.
The focus of Viki’s “K-Drama Day” initiative aimed at U.S. viewers reflects the increasing popularity of Korean-language drama series. Internationally, many of these shows have gained immense popularity, largely due to their availability on prominent streaming services like Netflix, Disney+, Tubi, and numerous FAST channels.
In the promotional spot, the featured actors humorously play off the name “Viki,” linking it to the feminine name Vicky. Poulter playfully notes that Viki is “the O.G. streaming platform for Asian dramas” while engaging with Justice.
LISTEN: Korean Drama Boom: Viki Chief on How Global Streaming Ignited Demand for Asian Content
The commercial features Poulter and Hannah-Kim introducing Justice to the captivating world of K-dramas, mentioning popular series such as “Lovely Runner,” “Study Group,” “Train to Busan,” “The First Night with the Duke,” and “Reborn Rich.”
“In the past two years, the global excitement surrounding K-Drama Day has escalated significantly. This year, we’re elevating the celebration by collaborating with Will Poulter, Victoria Justice, and Alicia Hannah-Kim, shining a spotlight on the passionate K-drama fandom,” stated Karen Paek, VP of marketing at Rakuten Viki. “We are also offering free access to beloved series, organizing thrilling giveaways with esteemed partners, and much more. Viki’s mission is to spread the joy of K-dramas globally.”
Rakuten Viki is a subsidiary of the Tokyo-headquartered Rakuten Group, which has diverse interests spanning retail, consumer products, technology, and media. The organization employs over 30,000 individuals across 30 countries, with Rakuten Viki operations based in both San Mateo, California and Tokyo.
Check out the promotional spot below:
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