Taylor Swift’s merchandise continues to soar in sales, despite some fans raising an eyebrow at the price tags.
From a $150 varsity-style bomber jacket to a $40 hairbrush featuring the Life of a Showgirl album logo in striking orange glitter (which has sold out), many items are rapidly disappearing from inventory following the release.
“Every showgirl deserves a statement outfit offstage!” Taylor Nation announced on Friday, October 10. “Dive into our dressing room, and shop the #TSTheLifeofaShowgirl Collection while supplies last at store.taylorswift.com.”
As anticipated, Swifties are snapping up the merchandise just as eagerly as they did for Eras Tour tickets.
Among the quickly sold-out items are a pair of $30 silver-tone earrings adorned with clear CZ crystals and an “opalite” star charm, presented in a delightful mint green glitter box, and a $35 matching necklace with lightning bolt designs sharing similar features and packaging.
Another standout item, now unavailable, was a $125 mint green faux fur coat, which Taylor wore in her music video for “The Fate of Ophelia”. It boasted a metal “Taylor Swift” logo plate on the inside, alongside her initials on the lining.
Other items, such as a pearlescent phone case for $40, vanished quickly, and so did the $95 black sequin T-shirt dress featuring her memorable lyrics, “sequins are forever.”
The $15 rhinestone-adorned barrette and $20 pearlescent hair clip were also snatched up in no time.
Available options still include the violet blue hoodie at $75, as well as the “I Like My Friends Cancelled!” hoodie priced at $75, in addition to $55 black sweat shorts.
According to the website, all items are projected to ship around October 25.
It should come as no surprise that the mint faux fur coat was a highly sought-after item, especially since Swift, 35, wore a similar style adorned with crystals during a recent appearance.
“I create for those wanting to take center stage, whether it’s a bride on her wedding day or a pop star,” Randall noted in an interview with Page Six Style on October 4. “Most of my work is custom, allowing me the thrill of tailoring it to each person’s unique vision.”
“We were both thrilled about the chainmail fringe — the way it moves and sparkles,” she shared, noting Swift’s enthusiasm for its aesthetic. “We meticulously chose colors, sending each other rhinestones overnight to get the perfect selection.”
Randall recounted her commitment to meet Swift’s tight timeline for the dress, even creating a backup version in rose gold. “We ordered thousands of yards of chain fringe with various rhinestones, and once the supplies arrived, we faced a mere 13 days to complete the dress.”
