This Flower Is the Mediterranean’s Best-Kept Beauty Secret

Corsica, often referred to as the “island of beauty,” is home to the illustrious golden flower known as helichrysum. This remarkable bloom, also called immortelle, has been cherished by locals for generations, and is now gaining acclaim from prominent beauty laboratories worldwide.

The scientific community recognizes Helichrysum italicum, a member of the Asteraceae family, for its numerous health benefits, particularly within the realm of traditional medicine across Mediterranean nations. A recent scientific review emphasizes its significance, stating, “Currently, there is a renewed interest in this medicinal plant, especially in investigations involving the isolation and identification of its bioactive compounds from extracts and essential oils, as well as in experimental validation of their pharmacological activities.” For a deeper exploration of its properties, view the full review here.

Explore how helichrysum can be an integral part of your wellness journey.

Helichrysum: The Immortal Golden Flower

The name helichrysum derives from the Greek terms helios (meaning sun) and chrysos (meaning gold). Historically, it is said to have been employed as an offering to ancient deities in Greece and Rome to invoke luck and vitality. Over the centuries, this flower has served not only as a symbol of reverence but also as a healing herb, utilized to treat ailments ranging from wounds to chronic pain.

In the diverse Corsican landscape, particularly in the fragrant scrublands known as “maquis,” helichrysum is recognized for its sweet and curry-like aroma, flourishing throughout the year. The enchanting scent wafts through the air, connecting the islanders to both their heritage and the enchanting flower. Local shepherds and elders often associate helichrysum with protective qualities, using it to ward off malevolent spirits and enhance longevity, earning it the nickname immortelle. Other common names include everlasting, strawflower, and curry plant.

Exploring the Benefits of Helichrysum

To the people of Corsica, helichrysum signifies resilience and ageless beauty. Beyond its symbolic representation, this flower boasts an array of potential health benefits, particularly in the form of essential oils. Its diverse set of bioactive compounds, including flavonoids and phenolic acids, contributes to its therapeutic profile.

While the body of research is still developing, preliminary studies indicate that helichrysum essential oil may aid in healing, combat infections, and mitigate inflammation. The aforementioned review elaborates on these findings, suggesting that helichrysum exhibits “promising antioxidant, anti-inflammatory, antimicrobial, antiviral, insecticidal and anticarcinogenic properties without harmful side effects.”