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American Focus > Blog > Health and Wellness > To Avoid Government Action, Insurers Promise Prior Authorization Fixes
Health and Wellness

To Avoid Government Action, Insurers Promise Prior Authorization Fixes

Last updated: July 2, 2025 6:23 am
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To Avoid Government Action, Insurers Promise Prior Authorization Fixes
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Health insurers are making changes to the prior authorization process to address concerns from patients and healthcare providers. Prior authorization is a procedure where healthcare providers must obtain approval from an insurer before prescribing certain medications. This ensures that the treatment is medically necessary and covered by insurance.

Recently, major health insurers have pledged to improve their prior authorization protocols for diagnostic tests, prescription drugs, and medical procedures. They aim to reduce the number of claims subject to prior authorization, standardize electronic requests, and resolve requests in real-time by 2027. The use of artificial intelligence is also being considered to streamline the process.

Prior authorization is usually required for brand-name drugs with generic alternatives and high-cost therapeutics. It ensures that only medically necessary treatments are covered by insurance. However, the process can be challenging for patients, leading to delays in care and treatment options.

While prior authorization aims to optimize healthcare services and technologies, it can also be a barrier to access. Insurers may deny claims based on prior authorization, but many of these denials are overturned upon appeal. This raises questions about the effectiveness of prior authorization in controlling costs and improving patient outcomes.

In response to these challenges, health insurers are working to improve the prior authorization process. They have made similar promises in the past, but with advancements in technology and potential regulatory support, they hope to make lasting changes. Legislation has been introduced to standardize prior authorization protocols and increase transparency in decision-making by insurers.

Overall, the prior authorization process is undergoing scrutiny and potential reforms to make it more patient-friendly and efficient. With ongoing efforts from both insurers and policymakers, there is hope for a more streamlined and effective prior authorization system in the future.

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