TOGETHXR Launches Women’s Sports Venture IX to Five With Horizon

IX to Five, a new joint venture aimed at boosting the business of women’s sports, is set to launch from Horizon Sports & Experiences and TOGETHXR, a popular women’s sports media company.

Described as a response to the increasing demand for authentic and engaging women’s sports content, IX to Five will focus on creating, developing, and commercializing women’s sports content through premium storytelling, unique intellectual properties, signature live experiences, and high-value brand partnerships.

The joint venture will kick off with a programming slate featuring talent such as StudBudz, professional basketball players Courtney Williams and Natisha Hiedeman, and Lily Shimbashi, founder of Sportsish. Additional content offerings are expected to be announced later this year.

This collaboration between TOGETHXR and HS&E marks their second partnership, following their joint efforts at the Women’s Champions Classic event in December. At the event, which featured top 25 basketball teams, TOGETHXR recorded podcasts and additional content alongside HS&E.

David Levy, co-CEO and founder of Horizon Sports & Experiences, expressed excitement about teaming up with TOGETHXR to enhance their commitment to women’s sports media. He highlighted the need for infrastructure and a year-round strategy to capitalize on the momentum in the industry and create sustained media and commercial impact.

Nancy Dubuc, executive chair of TOGETHXR, emphasized the importance of building infrastructure in women’s sports to drive careers, culture, and commerce. She noted that the partnership with Horizon Sports & Experiences accelerates the shift towards always-on storytelling in the women’s sports space, providing a platform for athletes, creators, and brands to grow together year-round.

The launch of IX to Five signifies a significant step towards elevating women’s sports content and creating more opportunities for engagement with athletes and the culture they shape. With a focus on authenticity and meaningful partnerships, this joint venture aims to redefine the commercial and consumer landscape in the women’s sports industry.