have been hit particularly hard by Brexit and the pandemic, with sales down 70 percent in the first three months of this year compared to the same period in 2020. The winemaker has also been investing in renewable energy, with solar panels on its wineries and a biomass plant in Spain that uses vine prunings.
As climate change continues to impact the wine industry, Familia Torres is taking proactive measures to adapt and mitigate its effects. The company’s focus on sustainability and innovation will be crucial in ensuring its long-term viability in the face of changing environmental conditions.
Overall, the story of Familia Torres serves as a reminder of the urgent need for businesses to address climate change and its impact on traditional industries. By prioritizing sustainability and resilience, companies can not only survive but thrive in a rapidly changing world. The wine industry is facing challenges as costs continue to rise, impacting profits for companies like Torres. With exports to the UK declining by as much as 10 percent, Torres is feeling the pressure to keep its brand alive in the UK market.
According to a spokesperson for Torres, the company is considering bottling some of its cheaper wines in the UK to reduce costs. By importing in bulk in tankers, it is a more cost-effective solution than traditional methods. This move would help offset the increasing costs and maintain a presence in the UK market.
“British consumers are paying more for wine, and there is not another possibility [to importing],” said the spokesperson. With production in the UK being minimal, importing in bulk is the most viable option for companies like Torres to stay competitive in the market.
The plan is to start importing wines in bulk to the UK by next year, ensuring that the brand remains accessible to UK consumers. Despite the challenges faced by the wine industry, companies like Torres are adapting to the changing market conditions to maintain their presence and continue serving their customers.
