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American Focus > Blog > Tech and Science > UK’s internet watchdog toughens approach to deepfake porn
Tech and Science

UK’s internet watchdog toughens approach to deepfake porn

Last updated: February 24, 2025 4:22 pm
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UK’s internet watchdog toughens approach to deepfake porn
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Ofcom, the U.K.’s internet safety regulator, is taking steps to protect women and girls from online threats like harassment, bullying, misogyny, and intimate image abuse. The new draft guidance published by Ofcom aims to help in-scope firms meet their legal obligations under the Online Safety Act (OSA) to ensure the safety of women and girls online.

The government has made it a priority to protect women and girls through the implementation of the OSA. Certain forms of predominantly misogynist abuse, such as sharing intimate images without consent or creating deepfake porn using AI tools, are explicitly outlined as enforcement priorities in the law.

Despite substantial penalties for non-compliance with the OSA, including fines of up to 10% of global annual turnover, the regulation has faced criticism for not adequately reforming platform giants. Child safety campaigners have expressed frustration over the slow implementation of the law and doubts about its effectiveness.

Enforcement of the OSA is set to begin soon, with core requirements on tackling illegal content and child protection taking precedence. Ofcom’s latest guidance on keeping women and girls safe online complements earlier guidance on illegal content and child protection. The regulator has also developed recommendations for age assurance technologies for adult content websites to prevent minors from accessing inappropriate content.

The new guidance on female safety online was developed with input from victims, survivors, women’s advocacy groups, and safety experts. It covers four major areas where women are disproportionately affected by online harm: online misogyny, online harassment, online domestic abuse, and intimate image abuse.

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Ofcom’s top recommendation is for in-scope services and platforms to adopt a “safety by design” approach, ensuring that safety considerations are integrated into product design. The guidance includes examples of industry best practices such as removing geolocation by default, conducting ‘abusability’ testing, boosting account security, and providing accessible reporting tools for users.

While some services have implemented measures to reduce online risks, there is still a lack of holistic thinking when it comes to prioritizing the safety of women and girls. Ofcom emphasizes the need for tech firms to proactively address the risks of online harm, particularly in areas like deepfake intimate image abuse.

As the enforcement of the OSA approaches, in-scope companies will need to understand what compliance means for their specific products and services. Ofcom acknowledges that there is still much work to be done across the industry to meet the standards outlined in the guidance. Despite challenges posed by some major industry players, Ofcom remains committed to promoting online safety for women and girls. Elon Musk’s Influence on Social Media Platforms and Regulatory Actions

Elon Musk, known for his bold moves in the tech industry, recently took over Twitter and rebranded the social network as X. One of the major changes he implemented was reducing the trust and safety headcount in favor of a maximalist approach to free speech. This move raised concerns about the impact on user safety and the spread of misinformation on the platform.

Following Musk’s lead, Meta, the parent company of Facebook and Instagram, also made changes to its content moderation strategies. They announced the end of third-party fact-checking contracts and introduced a community notes system for content disputes, similar to X’s approach. These shifts in content moderation policies have sparked discussions about the balance between free speech and protecting users from harmful content.

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In response to these high-level shifts in content moderation, regulatory bodies like Ofcom are stepping up their efforts to ensure online safety. Ofcom plans to use transparency and information-gathering powers to monitor the impact of these changes on user safety. They aim to hold platforms accountable for their actions and drive awareness among users about the risks associated with online content.

One area of focus for Ofcom is tackling intimate image abuse, including deepfake porn. The latest draft guidance includes recommendations for platforms to use hash matching technology to detect and remove abusive imagery. This proactive approach aims to address the growing threat of deepfake image abuse, which has seen a significant increase in recent years.

While the regulatory process may seem slow to some critics, Ofcom is committed to consulting with industry stakeholders and gathering feedback before implementing final measures. The regulator anticipates that these efforts will lead to positive changes in the conversation around online safety and demonstrate progress in reducing online harms.

Overall, the influence of tech leaders like Elon Musk on social media platforms highlights the need for robust regulatory frameworks to protect users from harmful content. By working together with industry stakeholders, regulators like Ofcom can ensure a safer online environment for all users.

TAGGED:approachdeepfakeInternetporntoughensUKsWatchdog
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