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American Focus > Blog > Tech and Science > ‘Not built right the first time’ — Musk’s xAI is starting over again, again
Tech and Science

‘Not built right the first time’ — Musk’s xAI is starting over again, again

Last updated: March 13, 2026 5:55 pm
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‘Not built right the first time’ — Musk’s xAI is starting over again, again
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Personnel Overhaul at xAI: A Deep Learning Lab’s Struggle for Competitiveness

Three years ago, xAI was kickstarted with Elon Musk and 11 co-founders leading the charge into the world of deep learning. Fast forward to today, and only two of the original co-founders remain as the company undergoes a significant personnel overhaul to stay competitive in a rapidly evolving landscape dominated by Anthropic and OpenAI. Musk is adamant that this rebuilding process is necessary and deliberate, despite the challenges it presents.

According to Musk’s recent statement on his social media platform, X, xAI was not initially constructed with the right foundation, leading to the current need for a complete rebuild from the ground up. However, this process has not been without its difficulties.

One of the immediate challenges facing xAI is the fierce competition it faces. Co-founders Zihang Dai and Guodong Zhang recently departed the company following Musk’s criticism of xAI’s AI coding tools, which were deemed inadequate compared to rival offerings from Anthropic and OpenAI. Musk expressed confidence that xAI could catch up by the middle of the year, but the pressure is on to make significant strides in this area.

AI coding tools have emerged as a crucial revenue-generating technology for AI labs, making xAI’s current lag a pressing business concern. The departure of 11 senior engineers, including two co-founders, a month ago underscored the extent of the restructuring efforts within the company. Reports suggest that executives from SpaceX and Tesla have stepped in to evaluate employees and make necessary changes to ensure the company’s competitiveness.

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With only two co-founders remaining, Manuel Kroiss and Ross Nordeen, and Musk at the helm, the team faces a daunting task ahead. Musk is actively seeking new talent to bolster xAI’s capabilities, including reviewing rejected employment applications to identify potential candidates who may have been overlooked.

Despite these challenges, there are promising developments on the hiring front. Andrew Milich and Jason Ginsberg, formerly of Cursor, are set to join xAI, bringing valuable expertise in product engineering. Their decision to join xAI signals the continued appeal of the company’s frontier model and computing resources.

Looking ahead, xAI faces external pressures as well, particularly as part of SpaceX and with a potential public offering looming. The need to demonstrate tangible progress, especially with its LLM Grok, is paramount to secure investor confidence.

While coding tools remain a focal point for xAI’s immediate goals, Musk is also eyeing a larger vision with the Macrohard project. Despite setbacks and pauses, this ambitious endeavor aims to create an AI agent capable of performing a wide range of tasks typically handled by white-collar workers. Collaborating with Tesla on the Digital Optimus project, Musk envisions a seamless integration of xAI’s language model with Tesla’s agent.

While xAI’s journey is fraught with challenges, the company’s determination to innovate and compete in the AI landscape remains unwavering. With a focus on talent acquisition, product development, and strategic partnerships, xAI is poised to carve out its place in the ever-evolving world of deep learning.

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